Unit 1 Expiore the riha rket
Section l Background
Section 2 Warming up
Section 3 Readin9:Market Research
Section 4 Case Study:Market Research at McDonald’S
Section 5 Practical Writin9:Resume
Section 6 Business Culture:Etiquette
Section 7 Vocabulary Extension
Unit 2 Saies Strategy
Section l Background
Section 2 Warming up
Section 3 Readin9:Sales Promotion
Section 4 Case Study:Apples’S“Hunger Marketin9”Faces Challenges
in China
Section 5 Practical Writin9:E—mail
Section 6 Business Culture:Handshake
Section 7 Vocabulary Extension
Unit 3 Adyerdsing,
Section l Background
Section 2 Warming up
Section 3 Readin9:China Advertising Industry in 2009
Section 4 Case Study:Coca—Cola Advertisin9。
Section 5 Practical Writin9:Meeting Minutes
Section 6 Business Culture:Different Cultures,Different Behaviors
Section 7 Vocabulary Extension
……
Unit 4 Management Operation
Unit 5 Business Relations
Unit 6 E-commerce
Unit 7 Business Negotiation
Unit 8 To the World
Vocabulary