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| 內容簡介： |
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本书分为八章，涵盖跨文化交际的主要方面，包括文化的定义、言语交际、非言语交际、文化维度、文化冲击、跨文化商务交际礼仪、跨文化商务谈判、跨文化市场营销等主题。各章配有练习及答案。内容难易适当，注重实例分析，是一本好的跨文化交际入门教材。
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| 目錄：
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Chapter 1 Culture， Communication Intercultural Communication
Ⅰ.Culture
Ⅱ.Communication
Ⅲ.Intercultural Communication
Ⅳ.Intercultural Business Communication
Chapter 2 Verbal Communication
Ⅰ.Verbal Communication
Ⅱ.Oral Communication
Ⅲ.Written Communication
Chapter 3 Nonverbal Communication
Ⅰ.Introduction to Nonverbal Communication
Ⅱ.Body Language （Kinesics）
Ⅲ.Eye Contact
Ⅳ.Body Touch
Ⅴ.Paralanguage
Ⅵ.Spatial Language
Ⅶ.Temporal Language
Chapter 4 Cultural Values
Ⅰ.Definition of Values
Ⅱ.Kluckhohn and Strodtbeck''s Value Orientations
Ⅲ.Hofstede''s Dimensions of Cultural Values
Ⅳ.Comparison between Hofstede Scheme and Kluckhohn and Strodtbeck''s Scheme
Ⅴ.Hall''s High—context and Low—context Orientation
Chapter 5 Culture Shock in Intercultural Communication
Ⅰ.Definition Causes of Culture Shock
Ⅱ.Stages of Culture Shock
Ⅲ.Symptoms of Culture Shock
Ⅳ.Strategies for Managing Culture Shock
Chapter 6 Business Etiquette Social Customs
Ⅰ.Introductions and Greetings
Ⅱ.Social Entertainment
Ⅲ.Gift Giving and Receiving
Ⅳ.Dressing Rules
Ⅴ.Social Customs
Ⅵ.Humor， Superstitions and Taboos
Ⅶ.Business Scheduling
Chapter 7 Intercultural Business Negotiation
Ⅰ.Definition of Negotiation
Ⅱ.Framework for Intercultural Negotiation
Ⅲ.Intercultural Negotiation Styles
Ⅳ.Phases of Negotiation
Ⅴ.Skills of Successful Negotiators
Ⅵ.Intercultural Negotiation Guidelines
Chapter 8 Intercultural Market Communication
Ⅰ.Intercultural Brand Marketing
Ⅱ.Intercultural Advertising
Ⅲ.Certain Aspects of Culture Affecting Marketing and Advertising
Reference Key
Bibliography
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