前言
Learning Scenario 1 Introduction to E-commerce
Task Ⅰ Listening and Speaking
Part Ⅰ Warm Up
Part Ⅱ Role Play
Task Ⅱ Text Learning
Text A The History of Electronic Commerce
Text B Types of Electronic Commerce
Task Ⅲ Expanding Training
Part Ⅰ Grammar
Part Ⅱ Writing
Part Ⅲ Reading
Learning Scenario 2 Electronic Payment
Task Ⅰ Listening and Speaking
Part Ⅰ Warm Up
Part Ⅱ Role Play
Task Ⅱ Text Learning
Text A Internet Banking
Text B Electronic Payment
Task Ⅲ Expanding Training
Part Ⅰ Grammar
Part Ⅱ Writing
Part Ⅲ Reading
Learning Scenario 3 Electronic Marketing
Task Ⅰ Listening and Speaking
Part Ⅰ Warm Up
Part Ⅱ Role Play
Task Ⅱ Text Learning
Text A Launch an E-marketing Campaign
Text B Internet Advertising
Task Ⅲ Expanding Training
Part Ⅰ Grammar
Part Ⅱ Writing
Part Ⅲ Reading
Learning Scenario 4 E-commerce Logistics
Task Ⅰ Listening and Speaking
Part Ⅰ Warm Up
Part Ⅱ Role Play
Task Ⅱ Text Learning
Text A Solve the Obstacle for E-commerce Logistics
Text B Electronic Supply Chain Management
Task Ⅲ Expanding Training
Part Ⅰ Grammar
Part Ⅱ Writing
Part Ⅲ Reading
Learning Scenario 5 E-commerce Security
Task Ⅰ Listening and Speaking
Part Ⅰ Warm Up
Part Ⅱ Role Play
Task Ⅱ Text Learning
Text A E-commerce Security Threats
Text B E-commerce Security Technologies
Task Ⅲ Expanding Training
Part Ⅰ Grammar
Part Ⅱ Writing
Part Ⅲ Reading
Learning Scenario 6 E-commerce Website
Task Ⅰ Listening and Speaking
Part Ⅰ Warm Up
Part Ⅱ Role Play
Task Ⅱ Text Learning
Text A Make a Plan for an E-commerce Website
Text B Build an E-commerce Website
Task Ⅲ Expanding Training
Part Ⅰ Grammar
Part Ⅱ Writing
Part Ⅲ Reading
Learning Scenario 7 Mobile E-commerce
Task Ⅰ Listening and Speaking
Part Ⅰ Warm Up
Part Ⅱ Role Play
Task Ⅱ Text Learning
Text A E-commerce Goes Mobile
Text B Development and Applications of Mobile E-commerce
Task Ⅲ Expanding Training
Part Ⅰ Grammar
Part Ⅱ Writing
Part Ⅲ Reading
附录
附录A 词汇总表
附录B 参考译文
附录C 参考答案
参考文献