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內容簡介: |
《国际商务英语函电21世纪高校商务英语系列规划教材》涉及利用函电进行交易磋商的主要方面,包括商业书信的撰写;商务关系的建立;询盘与答复;发盘与还盘;接受预订单;支付包装与运输;保险与仲裁;投诉与索赔;代理与寄信等。《国际商务英语函电21世纪高校商务英语系列规划教材》可供高等院校英语专业、商务英语专业学生作为复合型专业英语教材使用,亦可供国际贸易、国际营销、国际商务专业高年级本专科生作为双语教材使用,同时也可作为有志于从事国际商务活动的英语爱好者自学用书,对从事对外经贸进出口的从业人员亦有较高的借鉴价值。
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目錄:
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Project 1 An Overlook of Business Correspondence
Module 1 Functions and Tendency of Business Writing
Module 2 Basic Categories and Principles of Modem Business Writing
Module 3 Structure of a Business Letter
Module 4 Style of a Business Letter
Module 5 Ways of Envelope Addressing
Module 7 Extending Skills
1.Practicing Guide: An Introduction to Trade Documents (贸易单证介绍)
2.Simulating Operations: Sales Confirmation(销售确认书)
Module 8 Trying Your Hands
Project 2 Estabilishing Business Relations
Module 1 Channels for Obtaining Information of Potential Partners
Module 2 Writing Skills
Module 3 Case Remark
Module 4 Extending Skills
1.Practicing Guide: Commodity Inspection(商品检验)
2.Simulating Operations: Commodity Inspection Letters (商品检验信函)
Module 5 Trying Your Hands
Project 3 Inquiry and Reply
Module 1 Classification of Inquiry
Module 2 Writing Skills
Module 3 Case Remark
Module 4 Extending Skills
1.Practicing Guide: Commercial Invoice(商业发票)
2.Simulating Operations: Proforma Invoice(形式发票)
Module 5 Trying Your Hands
Project 4 0ffers and Counter-offers
Module 1 Classification of Offers
Module 2 Writing Skills
Module 3 Case Remark
Module 4 Extending Skills
1.Practicing Guide: Sales Contract(销售合同)
2.Simulating Operations: Sales Contract(销售合同)
Module 5 Trying Your Hands
Project 5 Acceptance and Order Fulfillment
Module 1 Confirmation of Acceptance
Module 2 Writing Skills
Module 3 Case Remark
Module 4 Extending Skills
1.Practicing Guide: Order Writing(订单制作)
2.Simulating Operations: Order Writing(订单制作)
Module 5 Trying Your Hands
Project 6 Payment
Module 1 Payment in International Trade
Module 2 Letter of Credit
Module 3 Writing Skills
Module 4 Case Remark
Module 5 Extending Skills
1.Practicing Guide: Bill of ExchangeDraft(汇票)
2.Simulating Operations: Bill of Exchange(汇票)
Module 6 Trying Your Hands
Project 7Delivery of Goods
Module 1 Packing
Module 2 Shipment
Module 3 Writing Skills
Module 4 Case Remark
Module 5 Extending Skills
1.Practicing Guide: Transportation Documentation(运输单据)
2.Simulating Operations: Packing List(装箱单)
Module 6 Trying Your Hands
Project 8 Insurance and Arbitration
Module 1 Marine Transportation Insurance
Module 2 Writing Skills on Insurance
……
Project 9 Complaints, Claims and Settlement
Project 10 Agency and Consignment
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