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內容簡介: |
《新标准高职商务英语系列教材:综合教程1(学生用书)》重视语言基本技能的练习和巩固,选材突出商务特色,学生通过学习可积累必要的商务知识,提高听、说、读、写、译等语言综合技能,为系统的专业课程学习打好基础。《新标准高职商务英语系列教材:综合教程1(学生用书)》课文选材来自西方主流报刊杂志等,重视语言的原汁原味;同时注重文化差异,培养学生的跨文化意识和能力。
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目錄:
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UNIT 1 BIG BUCKS THE EASY WAY?
Text A Here It Comes, There It Goes
Text B Unbelievable Lottery Stories
Grammar Basic Sentence Patterns
Writing Sentence Fragments
Business Culture Tips Greetings
UNIT 2 HAPPINESS
Text A Why Having More No Longer Makes Us Happy?''
Text B Economic Growth: Something to Be Happy About
Grammar Subject-verb Agreement
Writing Compound Sentence
Business Culture Tips Body Language
UNIT 3 PEOPLE
Text A Dreamers: He Had a Hunch
Text B Greenspan Takes Center Stage in "Age of Turbulence"
Grammar Nouns: Countable Uncountable
Writing Subordinate Clause
Business Culture Tips Asking Questions
UNIT 4 BRAND NAMES
Text A Teens and the Consumer Culture: Why Brand Names Matter So Much
Text B Choosing the Right Brand Name
Grammar Determiners of Nouns
Writing Facts Opinions
Business Culture Tips Introducing
UNIT 5 SERVICE
Text A Which Is Worse: To Eat at McDonald''s or to Work There?
Text B Hotel Reservations
Grammar Pronoun:it
Writing Topic Sentence
Business Culture Tips Exchanging Business Cards
UNIT 6 SHOW BUSINIESS
Text A Celebrity Business
Text B How Piracy Threatens the Movie Industry
Grammar Adjectives and Adverbs l: Comparative Structures
Writing Supporting Sentences
Business Culture Tips Having a Meeting
UNIT 7 TRAVELING
UNIT 8 SPORTS
UNIT 9 FAMILY
UNIT 10 MONE:Y MATTERS
UNIT 11 LIFESTYLES
UNIT 12 WEB TIMES
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