本教材内容丰富,语言规范,注释详尽,特色明显。书中所有课文及补充阅读材料均选自英语原著,内容涉及国际贸易、国际商务、市场营销、金融、银行、保险、税收等领域。其中注释部分大都参照国内外权威的参考书和词典,而且许多地方采用英汉双解注释,并附有大量例句,力求简洁准确。本教材的最大特色在于词汇学习和语法与用法点评两部分。词汇学习部分有助于学生掌握重点词汇的一般用法和商务用法,而语法与用法点评部分则针对课文中出现的一些语言现象进行概括性的评述,为学生的知识拓展和能力提升提供了平台,也为基础好、功底扎实的学生提供了研究性学习、批判性思维的园地。
本教材既强调英语语言基础的训练与培养,又着重传授外贸和商务专业知识,因此可作为高等院校外语、外经、外贸、国际商务专业的英语教材,也可供经贸类人员自学使用。
本教材编者除主编和副主编外,还有陈霞、金颖、单胜江、王景、王敏、翁燕文、杨黎霞、姚兰芝、余飞英按拼音排序。徐自立教授、古绪满教授、赵政清教授协助主编校阅了译文。来我校从事教学与科研的外籍商务英语专家Christopher Douglas Feieraberd先生和7homas MichaelPayne先生提供了部分素材并参与了全书英语校阅工作。冯春灿协助主编校阅了全书。全书最后由主编校阅和统稿。
目錄:
Unit 1 International Free Trade Zone
Text
Research-oriented Study
Language Focus 1 Grammar Review: Active and Passive
Language Focus 2 Usage Comment: The Use of blame and criticize
Exercises
Supplementary Reading
Unit 2 Going Online: E-Exporting Tools for Small Businesses ,
Text
Research-oriented Study
Language Focus 1 Usage Comment: The Use of offer
Language Focus 2 Usage Comment: The Use of consider
Exercises
Supplementary Reading
Unit 3 Four Common Misconceptions about Exporting
Text
Research-oriented Study
Language Focus 1 Grammar Review: The Imperative Sentence
Language Focus 2 Usage Comment: The Use of rather
Exercises
Supplementary Reading
Unit 4 Pricing Strategy
Text
Research-oriented Study
Language Focus 1 Grammar Review: -ing Form of Verbs
Language Focus 2 Usage Comment: The Use of alternative
Exercises
……