《商务英语谈判》共8个单元,每单元分为以下三个部分:第一部分为“听力与会话”(Listening and Speaking),旨在培养学生从事国际业务口头交际能力,尤其突出了柜台业务英语操练,内容适时实用。第二部分为“阅读”Reading,旨在培养学生阅读财经专业英语的能力。本部分收入两类文章:第一类为专业知识性文章,用来培养学生阅读商务礼仪、商务谈判、股票交易、国际支付和理赔与申诉等专业文献的能力;第二类为技术实务性文章,用来培养学生用英语进行涉外财经业务交际的能力。第三部分为“商务写作”,旨在培养学生用英语写作财经专业必需的业务信函的能力。
關於作者:
主编 余娟 广东岭南职业技术学院 副教授。
目錄:
Chapter 1 Understanding Business Negotiation
Task 1 Understanding the Definition of Business Negotiation
Task 2 Learning the Major Types of Business Negotiation
Task 3 Grasping Basic Principles of Business Negotiation
Recap Exercises
Chapter 2 Conducting Business Negotiation
Task 1 Understanding Phases of Business Negotiation
Task 2 Phases of Business Negotiation I
Task 3 Phases of Business Negotiation II
Task 4 Phases of Business Negotiation Ill
Recap Exercises
Chapter 3 Etiquette in Business Negotiation
Task 1 Etiquette for Business Greeting
Task 2 Business Meeting Etiquette
Task 3 Etiquette at Party ~ Dress Code
Recap Exercises
Chapter 4 Cross-cultural Negotiation
Task 1 Understanding Cultural Differences
Task 2 Cross-cultural Negotiation
Task 3 Cultural Differences
Chaptre 5 Categorizing Business Negotiation
Chaptre 6 Strategies Tactics of Business Negotiaion
参考文献