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『簡體書』外贸函电情景实训(21世纪经济管理精品教材·国际贸易系列)

書城自編碼: 2240651
分類: 簡體書→大陸圖書→教材研究生/本科/专科教材
作者: 梁树新 主编
國際書號(ISBN): 9787302347132
出版社: 清华大学出版社
出版日期: 2014-01-01
版次: 1 印次: 1
頁數/字數: 204/315000
書度/開本: 16开 釘裝: 平装

售價:NT$ 261

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內容簡介:
本书以完整交易案例的形式系统全面地介绍了外贸业务中客户之间信函往来的全部过程,内容涉及从客户接洽到索赔理赔的所有业务环节。在内容上包括农产品服装、玩具工艺品、机械电器产品交易以及铁矿石等大宗商品交易的信函系列,从而使读者了解到不同行业不同产品交易中的信函、单据及合同的不同语言风格特点,具有较强的行业针对性和实践指导性。
本书大量参考国外原版商务英语教材的语言特色,对实际业务案例中的原始案例进行再加工整理,并请外籍专业人士审核把关,从而确保了语言的纯正性及专业性,可供大专院校的相关专业学生做专业教材使用,也可供从事外贸及国际商务工作的专业人士做为业务参考书使用。
目錄
第一部分出口业务函电情景实例
CASE ONEFOB BUSINESS UNDER TT TERMS
1.1BACKGROUND KNOWLEDGE
1.1.1What is FOB?
1.1.2What is TT?
1.2THE RELEVANT BUSINESS INFORMATION
1.2.1Information of the Exporter
1.2.2Information of the Importer
1.2.3Information of the Product
1.3EXCHANGE OF BUSINESS LETTERS
1.3.1Establishment of business relations
1.3.2A Reply from the Importer
1.3.3The Seller Sends out the Catalogue and Samples
1.3.4The Importer Received the Catalogue and Samples
1.3.5The Importer Makes an Inquiry
1.3.6The Seller Makes an Offer
1.3.7The Importers Counteroffer against
Payment Terms
1.3.8The Exporter Refuses to Accept the Importers
Counteroffer
1.3.9Another Round of Counteroffer by the Importer
1.3.10The Exporter Accepts the Importers
Counteroffer
1.3.11Reply from the Importer
1.3.12The Importer Asks for an Extension of
Shipment Date
1.3.13Reply from the Exporter161.3.14The Exporter Sends out Shipping Advice and
Asks for Payment
1.3.15The Importer Received the Shipping Advice and
Makes Payment
1.3.16The Exporter Airmailed the Shipping Documents
1.3.17The Importer Received the Documents
1.3.18The Exporter Supplements the GSP Document
1.3.19The Importer Reported a Shortage and Damage
1.3.20Reply from the Exporter
1.3.21The Importer Explains the Reason of the Damage
and Shortage
1.3.22The Exporters Reply
1.4TOPICS FOR DISCUSSION
1.5EXERCISES
1.5.1Memorize the Following Phrases and Expressions
1.5.2Fill in the Blanks with Appropriate Words
1.5.3Work in Pair
1.5.4Work in Group
1.5.5Fill in the Invoice according to the Facts Given in the Text
1.5.6Supplementary Reading
[2][4]外贸函电情景实训[4][3][1]目录CASE TWOCIF BUSINESS UNDER LC TERMS
2.1BACKGROUND KNOWLEDGE
2.1.1What is CIF?
2.1.2What is LC?
2.2THE RELEVANT BUSINESS INFORMATION
2.2.1Information of the Exporter
2.2.2Information of the Importer
2.2.3Information of the Product
2.3EXCHANGE OF BUSINESS LETTERS
2.3.1The Exporter Writes to a Potential Buyer to Promote
the Sales of His Machines
2.3.2Reply from the Brazilian Company
2.3.3The exporter sent out a catalogue
2.3.4An Enquiry from the Importer
2.3.5The Exporter Presents More Details
2.3.6The Importer Plans a Business Trip
2.3.7The Importer Informs the Exporter of Flight Details
2.3.8The Importer Makes Inquiry to the Exporter
2.3.9The Exporter Makes an Offer to the Importer
2.3.10First Round of Counteroffer from the Importer
2.3.11The Exporters Reply to the Importer
2.3.12Another Round of Counteroffer by the Importer
2.3.13Reply from the Exporter to the Importers Counteroffer
2.3.14The Importer Accepted the Exporters Offer
2.3.15The Exporter Sent out the SC
2.3.16The Importer Returns the SC with Countersignature
2.3.17The Exporter Urges the Establishment of LC
2.3.18The Importer Informs the Exporter of the LC
2.3.19The Exporter Requests Amendment of the Letter of Credit
2.3.20The Importer Agrees to Amend his LC
2.3.21The Exporter Books Space from Shipping Company
2.3.22A Reply from the Shipping Company
2.3.23The Exporter Accepts the Quotation of the
Shipping Company
2.3.24The Shipper Inquires about Insurance
2.3.25A reply from the insurance company
2.3.26The Exporter Accepts the Terms of the Insurance
Company
2.3.27The Insurance Company Agrees to Cover and
Demands Payment
2.3.28The Shipper Sent out the Shipping Advice
2.3.29The Exporter Contacts the Importer about Discrepancies
in Documents
2.3.30The Importer Agrees to Make Payment
2.3.31The Importer Informs the Exporter of the Arrival
of the Cargo
2.3.32The Exporter Plans a Trip
2.4TOPICS FOR DISCUSSION
2.5EXERCISES
2.5.1Memorize the Following Phrases and Expressions
2.5.2Fill in the Blanks with Appropriate Words
2.5.3Fill in the Packing List according to the Facts
Given in the Text
2.5.4Work in Pair
2.5.5Work in Group
2.5.6Read the Following Paragraph and See What Kind
of Suggestions You Can Get from Them
CASE THREECFR BUSINESS UNDER DP TERMS
3.1BACKGROUND KNOWLEDGE
3.1.1What is CFR?
3.1.2What is DP?
3.2THE RELEVANT BUSINESS INFORMATION
3.2.1Information of the Exporter
3.2.2Information of the Importer
3.2.3Information of the Product
3.3EXCHANGE OF BUSINESS LETTERS
3.3.1A Chinese Exporter Contacts an American Importer for
Sales Promotion
3.3.2Reply from the Importer
3.3.3The Exporter Sent out the Required Documents
3.3.4The Importer Acquired the Import Quota and Makes
an Enquiry
3.3.5The Exporter Makes an Offer
3.3.6The Importer Makes a Counteroffer
3.3.7The Exporter Recommends a New Item
3.3.8The Importer Asks for Sample
3.3.9The Exporter Sent out a Sample and the Sales Note
3.3.10The Importer Negotiates about the Shipping Advice
3.3.11The Exporter Accepted the Importers Request
3.3.12The Shipper Books a Container
3.3.13A Reply from the Carrier
3.3.14The Shipper Accepts the Carriers Quotation
3.3.15The Exporter Sent out the Shipping Advice
3.3.16The Importer Covers Insurance
3.3.17The Insurance Company Agrees to Cover and
Demands Payment
3.3.18The Exporter Transfers the Documents Through
Local Bank
3.3.19The Importer Refuses to Accept the Documents
3.3.20The Exporter Explains the Discrepancies
3.3.21The Importer Asks for a New Invoice
3.3.22The Importer Makes Payment
3.3.23The Importer Complains about the Quality
3.3.24The Exporter Replies to the Importers Complaint
3.3.25The Importer Agrees to Keep the Shirts
3.4TOPICS FOR DISCUSSION
3.5EXERCISES
3.5.1Fill in the Blanks with Appropriate Words
3.5.2Fill in the CO
3.5.3Complete the Following Sentences
3.5.4Work in Pair
3.5.5Work in Group
3.5.6Read the Following Paragraph and See What Kind of
Inspirations You Can Get from Them83PART TWOCASES OF IMPORT BUSINESS
第二部分进口业务函电情景实例
CASE FOURCIF BUSINESS UNDER DP TERMS
4.1THE RELEVANT BUSINESS INFORMATION
4.1.1Information of the Importer
4.1.2Information of the Exporter
4.1.3Information of the Product
4.2EXCHANGE OF BUSINESS LETTERS
4.2.1The Importer Enquires about the Product
4.2.2The Exporter Replies to the Importer
4.2.3The Importer Makes Another Enquiry
4.2.4The Maker Applies for SASO Certificate
4.2.5A Reply from the Bureau Veritas
4.2.6The Exporter Obtained the SASO Certificate and Makes
an Offer
4.2.7Reply from the Jahari Company
4.2.8Exporters Reply to the Jahari Company
4.2.9The Importer Negotiates with the Exporter about Payment
Terms
4.2.10The Exporters Reply to the Importers Counteroffer
4.2.11The Jahari Accepts the Exporters Offer and Prepares the
Contract
4.2.12Reply from the Exporter
4.2.13The Jahari Company Gives Shipping Instructions
4.2.14The Exporter Sent out Shipping Advice
4.2.15The Importer Rejects the Documents
4.2.16The Exporter Explains the Problems of His Documents
4.2.17The Importer Accepted the Documents and Makes
Payment
4.3TOPICS FOR DISCUSSION
4.4EXERCISES
4.4.1Fill in the Blanks with the Given Words
4.4.2Memorize the Following Phrases often Found in Orders
4.4.3Fill in the Bill of Lading according to the Facts of the
Text
4.4.4Work in Pair
4.4.5Work in Group
4.4.6Read and Discuss the Ideas and the Linguistic Style
CASE FIVECFR BUSINESS UNDER TT TERMS
5.1THE RELEVANT BUSINESS INFORMATION
5.1.1Information of t

 

 

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