Thisoversized board book is designed to
introduce youngsters to the world ofletters. Using fine art, as a
backdrop My First Book of Letters introduces thealphabet and
relates it to real world experiences. Children will delight
inplaying ???I-spy??? with the painting and parents will enjoy the
interactivelearning experience. ?? BabyEinstein Books is an imprint
of developmentally appropriate, interactive booksdesigned to
introduce children ages 0-3 to classic poetry, art, and
foreignlanguages in a fun and accessible way. A combination of
playful images, beautifulphotography, and bold illustrations with
multilayered text will captivate andstimulate babies and young
children. This ???humanities for babies??? program, based on the
award-winning video series, taps into the natural learningpotential
of young children and their parents??? aspirations for them. The
Baby Einstein Company, founded in 1997 by stay-at-home mom
JulieAigner-Clark, has produced numerous videos, CDs, cassettes,
DVDs, flash cards, and puppets, and has received several awards and
citations for its work. Thecompany is extending its brand through
sales in the mass market, as well asthrough its licensing
relationship with Hasbro for toys. Other licensingrelationships in
interactive multimedia and television are in the works.
關於作者：
Julie Aigner-Clark, founder, is the full-time mother of two
little girls and is also a former teacher. She conceived the idea
for the Baby Einstein Company out of a desire to provide
baby-friendly exposure to music, art, and poetry for her own
children.
Baby Einstein is a line of multimedia products and toys that
specializes in interactive activities for children aged 3 months to
3 years old. Subjects such as classical music, art, and poetry are
prominently explored. These products are currently made by a
division of the Walt Disney Company, marketed under the slogan,
"Where Discovery Begins". The Baby Einstein Company pays a
significant amount of money to Corbis, on behalf of the estate of
renowned physicist Albert Einstein, for the use of the Einstein
name, though the products have virtually nothing to do with
Einstein or his work however, Disney uses a disclaimer that
Einstein is a trademark of The Hebrew University of
Jerusalem.
朱莉·艾格纳-克拉克，小小爱因斯坦的创始人。
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