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| 內容簡介： |
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由吴长镛主编的《新编商务英语》中的语言材料均选自当代英美报纸杂志以及某些商务专著，其内容新颖、涉及面广。本教材旨在通过较大量的阅读，使学生巩固已学的基本词汇和语法知识，扩大词汇量，加强语感，提高英语阅读能力。若配合本系列教材的其他分册使用，则更能系统地掌握商务英语的基本词汇及其表达方式，全面地获得有关商务的基本知识。
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| 目錄：
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Unit1
Part A Text
Text A Business and Your Life
Text B Competition in Business
Part B Fast Reading!
Unit2
Part A Text
Text A Marketing Is All Around Us
Text B How Marketing Serves Us
Part B Fast Reading
Unit3
Part A Text
Text A Buying Motives
Text B How and Where People Buy
Part B Fast Reading!
Unit4
Part A Text
Text A Selling
Text B "I''ve Never Been Able to Bargain, Even with an Armenian
Rug Dealer"
Part B Fast Reading!
Unit5
Part A Text
Text A American Business Heroes
Text B Bill Gates
Part B Fast Reading
Test1
Unit6
Part A Text
Text A Types of Business Organizatio
Text B The Trouble with Being a Tycoon
Part B Fast Reading
Unit7
Part A Text
Text A Other Types of Business Organizatio
Text B Franchising in China: A Dead Duck?
Part B Fast Reading
Unit8
Part A Text
Text A The Coca-Cola''Company''s Fit Hundred Yea Ⅰ
Text B The Coca-Cola Company''s Fit Hundred Yea Ⅱ
Part B Fast Reading
Unit9
Part A Text
TextA Brand and Brand NamesⅠ
Text B Brand and Brand Names Ⅱ
Part B Fast Reading
Unit9
Part A Text
Text A Reaching China''s Digital Coume
Text B Environmentally Friendly Coume Emerge
Part B Fast Reading
Test2
Some Important Reading Strategies and Skills
Vocabulary
Key
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