For many people, owning and running a winery is a dream job.
According to Wine Business Monthly, the number of wineries in the
U.S. has jumped 26% in less than three years. To carry out this
dream, one must understand that wine making involves both science
and art. Starting a winery is just like starting any other business
and requires planning and a deep understanding of the industry. In
The Complete Idiot’s Guide to Starting and Running a
Winery, readers will learn:
?How to put together a business plan
?Different varieties of grapes and wines
?How to lay out a floor plan and what equipment is needed
?How to promote wines
關於作者:
Thomas Pellechia has been a wine salesman, a
winery owner, a specialty wine shop owner, and a judge for the
American Wine Society. His articles have appeared in Wine
Enthusiast, Practical Winery, Vineyard and Winery
Management, Washington Wine Style, Spirit,
Brandweek, Slow Food’s Snail, Decanter,
Wines and Vines, The American Wine Society Journal,
and The Finger Lakes Wine Gazette. His latest book is
Wine: the 8,000 Year-Old Story of the Wine Trade.
目錄:
Part1:Before You Take the Plunge
Part2:Laying Your Foundation
Part3:Laboring in the Vineyard
Part4:Getting It All in Place
Part5:The Fruit of Your Labor
Part6:Making Wine into Success
Appendixes