You want to get the word out to buyers about all the great
things your business has to offer. Too bad a big-bucks marketing
campaign just isn''t in your budget right now. The Complete Idiot''s
Guider to Target Marketing is full of clever, practical, and
easy-to-use strategies to help you get your message out to the
right people, at the right time, and in the right place. You''ll
learn:
*Five easy steps to identify the most lucrative niche
markets
*Tech-savvy tips on using online surveys and other e-tools to
identify your customers'' needs
*Powerful pointers on viral marketing, blogging, webinars, and
other web marketing ideas
*Highly-effective and low-budget advertising strategies and
customer retention techniques
關於作者:
Susan Friedmann is an internationally
recognized expert and "how to" coach specializing in helping
companies from Fortune 500 to the small business to adopt niche
marketing strategies to grow and differentiate their business. She
is the author of numerous books including Riches in Niches: How
to Make it BIG in a Small Market and hundreds of magazines and
newspaper articles.
目錄:
Part1:Beginning the Journey
Part2:Components of Target Marketing
Part3:The Whole Nine Yards
Part4:Actions Speak Louder Than Words
Appendixes