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| 內容簡介： |
The essential resource for building a global community
of customers.
How to Say It: Marketing with New
Media provides business owners with the tools they need to
effectively market their company to today’s ever-evolving online
community. Packed with power words, content templates, practical
steps for getting the word out, and the essentials of speaking to
the right audience, this book is the key to building a community of
loyal customers online. It also offers quick tips for generating
website copy, articles, podcast scripts, and blog posts months in
advance, so any small business owner can start an online marketing
campaign regardless of limited schedules and budgets.
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| 關於作者： |
Lena Claxton and Alison Woo are
principals of NewMediaMavens.com, a company that offers coaching,
seminars, and solutions for small business owners.
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