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| 內容簡介： |
An original workbook companion to the acclaimed business
bestseller The Back of the Napkin
Dan Roam''s The Back of the Napkin, a BusinessWeek bestseller,
taught readers the power of brainstorming and communicating with
pictures. It presented a new and exciting way to solve all kinds of
problems-from the boardroom to the sales floor to the cubicle
jungle.
The companion workbook, Unfolding the Napkin, helps readers put
Roam''s principles into practice with step-by-step guidelines. It''s
filled with detailed case studies, guided do-it-yourself exercises,
and plenty of blank space for drawing. Roam structured the book as
a complete four-day visual-thinking seminar, taking readers
step-by-step from "I can''t draw" to "Here is the picture I drew
that I think will save the world."
The workbook teaches readers how to:
?Improve their three "built-in" visual problem solving tools.
?Apply the four-step visual thinking process
look-see-imagine-show in any business situation.
?Instantly improve their visual imaginations.
?Learn how to recognize the type of problem to choose the best
visual solution.
If The Back of the Napkin was a guide to fine dining, Unfolding
the Napkin is the cookbook that will soon be heavily marked up and
dogeared.
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