Once You’re Lucky, Twice You’re Good is the story of
the entrepreneurs who learned their lesson from the Internet bust
of 2000 and in recent years have created groundbreaking new Web
companies. The second iteration of the dot-coms—dubbed “Web 2.0”—is
all about bringing people together. Social networking sites such as
Facebook and MySpace unite friends online; YouTube lets anyone post
videos for the world to see; Digg.com allows Internet users to vote
on the most relevant news of the day; Six Apart sells software that
enables bloggers to post their viewpoints online; and Slide helps
people customize their virtual selves.
Business reporter Sarah Lacy brings to light the entire Web 2.0
scene: the wide-eyed but wary entrepreneurs, the hated venture
capitalists, the bloggers fueling the hype, the programmers coding
through the night, the twenty-something millionaires, and the
Internet “fan boys” eager for all the promises to come true.
關於作者：
Sarah Lacy has reported on start-ups and
venture capital in Silicon Valley for nearly a decade. She is a
columnist for BusinessWeek and cohosts “Tech Ticker” on
Yahoo! Finance.
目錄：
PROLOGUE
1 WINNING IS EVERYTHING
2 BUBBLING BACK UP
3 FUCK THE SWEATER-VESTS
4 LEMMINGS AT THE GATE
5 THE MOB GIVETH AND THE MOB TAKETH AWAY
6 THE RETURN OF THE KING
7 THE MARK ZUCKERBERG PHENOMENON
8 WORLD DOMINATION
9 MIDTOWN DOORNAIL
10 SELL OUT
11 THE NONTREPRENEUR
12 THE FAIL WHALE
EPILOGUE
AUTHOR''S NOTE
ACKNOWLEDGMENTS
INDEX
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