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內容簡介: |
How did salesforce.com grow from a start up in a rented
apartment into the world''s fastest growing software company in less
than a decade? For the first time, Marc Benioff, the visionary
founder, chairman and CEO of salesforce.com, tells how he and his
team created and used new business, technology, and philanthropic
models tailored to this time of extraordinary change. Showing how
salesforce.com not only survived the dotcom implosion of 2001, but
went on to define itself as the leader of the cloud computing
revolution and spark a $46-billion dollar industry, Benioff''s story
will help business leaders and entrepreneurs stand out, innovate
better, and grow faster in any economic climate. In "Behind the
Cloud," Benioff shares the strategies that have inspired employees,
turned customers into evangelists, leveraged an ecosystem of
partners, and allowed innovation to flourish.
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