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| 內容簡介： |
Richard Branson, the international powerhouse entrepreneur, is
an opportunist with an uncanny knack of sniffing out great deals
where others hesitate or fear to tread. Branson is the ultimate
brand builder and never before has a single brand been so
successfully deployed across such a diverse range of goods and
services. So how does he do it?
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| 目錄：
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Acknowledgements.
Richard Branson Revisited.
The Life and Times of Richard Branson.
One: Pick on Someone Bigger Than You.
Two: Do the Hippy, Hippy Shake.
Three: Haggle: Everything’s Negotiable.
Four: Make Work Fun.
Five: Do Right by Your Brand.
Six: Smile for the Cameras.
Seven: Don’t Lead Sheep, Herd Cats.
Eight: Move Faster Than a Speeding Bullet.
Nine: Size Does Matter.
Ten: Never Lose the Common Touch.
How to Build a Brand the Richard Branson Way.
Last Word.
Notes.
Index.
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