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Book Description
He’s an American legend, a straight-shooting businessman who
brought Chrysler back from the brink and in the process became a
media celebrity, newsmaker, and a man many had urged to run for
president.
The son of Italian immigrants, Lee Iacocca rose spectacularly
through the ranks of Ford Motor Company to become its president,
only to be toppled eight years later in a power play that should
have shattered him. But Lee Iacocca didn’t get mad, he got even. He
led a battle for Chrysler’s survival that made his name a symbol of
integrity, know-how, and guts for millions of Americans.
In his classic hard-hitting style, he tells us how he changed the
automobile industry in the 1960s by creating the phenomenal
Mustang. He goes behind the scenes for a look at Henry Ford’s reign
of intimidation and manipulation. He recounts the miraculous
rebirth of Chrysler from near bankruptcy to repayment of its $1.2
billion government loan so early that Washington didn''t know how to
cash the check.
Book Dimension :
length: cm17.5 width:cm10.6
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