Comparing Google to an ordinary business is
like comparing a rocket to an Edsel. No academic analysis or
bystander’s account can capture it. Now Doug Edwards, Employee
Number 59, offers the first inside view of Google, giving readers a
chance to fully experience the bizarre mix of camaraderie and
competition at this phenomenal company. Edwards, Google’s first
director of marketing and brand management, describes it as it
happened. We see the first, pioneering steps of Larry Page and
Sergey Brin, the company’s young, idiosyncratic partners; the
evolution of the company’s famously nonhierarchical structure
where every employee finds a problem to tackle or a feature to
create and works independently; the development of brand identity;
the races to develop and implement each new feature; and the many
ideas that never came to pass. Above all, Edwards—a former
journalist who knows how to write—captures the “Google Experience,”
the rollercoaster ride of being part of a company creating itself
in a whole new universe.
I’m Feeling Lucky captures for the first time the unique,
self-invented, yet profoundly important culture of the world’s most
transformative corporation.
關於作者：
DOUG EDWARDS was
the director of consumer marketing and brand management at Google
from 1999 to 2005 and was responsible for setting the tone and
direction of the company’s communications with its users. Prior to
joining Google, Edwards was the online brand group manager for the
San Jose Mercury News, where he conceived and led
development of the technology news site
siliconvalley.com
目錄：
Introduction
PART Ⅰ: YOU AREONE OF US
From Whence I Came
In the Beginning
Marketing without "Marketing"
Giving Process Its Due
Real Integrity and Thoughts about God
A,Healthy Appetite for Insecurity
Cheap Bastards Who Can''t Take a Joke
Wang Dang Doodle -- Good Enough
Is Good Enough
Rugged Individualists with a Taste for Porn
PART Ⅱ: GOOGLE GROWS AND FINDS ITS VOICE
Liftoff
Fun and Names
Not the Usual Yada Yada
Googlebombs and Mail Fail
Managers in Hot Tubs and in Hot Water
Is New York Alive?
PART Ⅲ: WHERE WE STAND
Two Speakers, One Voice
Mail Enhancement and Speaking in Tongues
The Sell of a New Machine
Where We Stand
Aloha AOL
We Need Another Billion-Dollar Idea
Froogle and Friction
Don''t Let Marketing Drive
Mistakes Were Made
PART Ⅳ: CAN THIS REALLY BE THE
END?
S-1 for the Money
Timeline of Google Events
Glossary
Acknowledgments
Index
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