Tough Times can be brought on by any number of factors: a down
economy, Mother Nature, shifts in customers'' needs, national
tragedy--the list goes on and on. These types of changes can be
extremely disruptive, even paralyzing, when we''re not prepared for
them. While many see no other option than to "sit tight" and "ride
things out" when crisis strikes, true career professionals in
selling understand that the only way to deal with adversity is to
meet it head-on. That''s why a positive attitude and a proactive
approach to problem-solving are two of the most essential
ingredients for success in selling--and why those who embrace them
not only to survive but thrive, even in the most difficult of
circumstances. Now, in his latest book, SELLING IN TOUGH TIMES,
world-renowned selling expert Tom Hopkins puts his real-world ,
in-the-trenches experience to work and shares his plan to reverse
the momentum of tough times--and even capitalize on them. With
exercises to help you discover previously overlooked opportunities
and eliminate waste, along with out-of-the-box methods for
recruiting new customers and key tips on how to solidify your
existing business, Hopkins gives you powerful ways to spur sales
now and for years to come. Learn how to:
Mine your client list to generate new leads
Keep--and reward--your current customers so that they''re loyal
for life.
Reduce the sales resistance that plagues tough times with
tactics that overcome consumers'' fears.
Woo clients from your competition with 12 new strategies
specially tailored for tough times.
Cycles will come and go, but the principles of great selling
and those who live by them stand firm. Find out how you can achieve
your maximum selling potential, whatever the business climate, in
SELLING IN TOUGH TIMES today.
關於作者：
Tom Hopkins is the founder and president of the renowned sales
training service Tom Hopkins International. He is a member of the
National Speakers Bureau and speaks and teaches seminars frequently
around the world. He is the author of the national bestseller How
to Master the Art of Selling.
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