These “images” surely reflect true to some extent the awakening
of local businesses and people in the sense of commodity economy，
represent the desire of the local population of affluent life，
which undoubtedly should be understood and respected， but in the
face of the “awakening” and “desire” driven and inspired by the
marketization process of many inland areas in the few decades， I
would like to say one more thing － desire is a human instinct， of
which faith is a restraint． The history
內容簡介：
When completing， with a free heart and an easy pen out of the
context of day－to－day work， some retrospective and supplementary
work of the Ganzi Tibetan trip we took in early summer， the sense
of gratification I had all the time been inwardly longing for
didn’t come up as expected． The various thoughts tossing on my mind
at the moment， just as the mist on the summit of Minya Konka and
Sanhuzhu Holy Mountain I faced over half a year ago， sometimes
thick and sometimes thin， refused to drift away all long． Even the
winter sun， going through the big glass windows and shining
thoroughly into the study and on the illustration of the manuscript
in front of me —“Sunshine on the Golden Mountain”， also could not
boot my mood to be easy and bright． What is the matter with
me？
In the main body of the book， I have been talking a lot about
Daocheng Yading and Shangri－La． Although incompetent in writing，
the role I played can at least be considered as of a primary tour
guide － the story of Daocheng Yading tells you， the piece of land
known as “The Last Shangri－La” is indeed of great beauty and even
the ultimate beauty． Walking relaxed on the land， the once illusory
realm of Shambhala shall become more real in your eyes， and its
tangible shape， its rhyme in your ears and its atmosphere that
surrounds you will make paradise no longer a distant dream for you．
This kind of feeling is most probably the same as Rock had during
his visit here and more visitors thereafter． However， as a special
visitor with the identity of an administrator in the tourism
industry， I， at the same time when depicting the beauty of its
mountains and waters， its strong flavor and pure custom， will
inevitably have some contemplation and concern other than general
tourists．
關於作者：
About the Author
Mr． Wang Zhifa was born in Bin County of Heilongjiang Province
in1953． He joined the People’s Liberation Army in December1972， and
remained in the Army until2004， military rank as Major General． In
June2005， he began his tourism career as Vice Chairman of the China
National Tourism Administration （CNTA）． He became a member of
the12th National Committee of the Chinese People’s Political
Consultative Conference （CPPCC） in February2013．
During his service as the Vice Chairman of CNTA， he enhanced the
tourism planning and guidance， and led to compile the Outline of
the12th Five－year Plan on China Tourism Development， the12th
Five－year Plan on China Tourism Talents Development， the2nd Phase
of Revolutionary Tourism Plan， etc．
目錄：
Preface Trip to and Thinking of Shangri-La
Chapter One Journey to Shangri-La
01. Flying to the Heaven on Earth
02. Visiting the King of Sichuan Mountains
03. Thoughts beside Luding Bridge
04. Meandering around the Old Town Moxi
05. Walking Across Xindu Bridge
Chapter Two allads of Shangri-La
06. Standing at the Foot of Paoma Mountain
07. On that East Mountain Top
08. Crossing over Danba Beauty Valley
09. Khampa Men Fulfilling Dreams
10. Birthplace of Visiting Marriage — Zhaba
Chapter Three Thought of Shangri-La
11. The Expectation to Red Rock National Park
12. The Expectation to Red Rock National Park
13. Continuing the Ancient Legend
14. Reconstructing Spiritual Home
15. Shambhala in the Heart
Chapter Four Soul of Shangri-La
16. Heavenly Road of Shangri-La
17. Ganden Thubchen Choekhorling Monastery Litang Gompa
18. Mani Stones in the Wind
19. Mysterious Tibetan Stupas
20. Ask of Dacheng Yading
Chapter Five Top of Shangri-La
21. Light of Daocheng Yading
22. Retaining the Mystery
23. Ageless Yading Village
24. Reflection of Shambhala
25. Wishes of Shangri-La
Postscript Story of Shangri-La
Acknowledgements
From Translator
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