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『簡體書』物流英语(全国高职高专经济管理类“十二五”规划理论与实践结合型系列教材.物流专业)

書城自編碼: 2148014
分類: 簡體書→大陸圖書→教材高职高专教材
作者: 叶健恒
國際書號(ISBN): 9787560989549
出版社: 华中科技大学出版社
出版日期: 2013-09-01
版次: 1 印次: 1
頁數/字數: 87/160000
書度/開本: 16开 釘裝: 平装

售價:NT$ 156

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編輯推薦:
本书的目的,就是要引导物流管理相关专业的学生直接阅读专业原文资料,在专业学习中巩固和提高英语水平,在英语学习中了解和研究专业知识。
內容簡介:
本教材6个单元大致有效涵盖物流过程基本功能。四位编撰者各有专攻,形成了学术群体优势。我们对其他专业管理学、法学、经济学、政治学等已出版的多本专业英语教材进行了研究,吸收了它们在选材、体例安排等方面的优点,同时多有创新,使本书既能作为专业英语教材使用,又能作为一本有价值的专业参考书,
關於作者:
丛书总主编简介
吴焜男,副教授,1968年生于北京,现任教于汉口学院艺术设计学院。毕业于华中师范大学美术系,中国民主同盟盟员。先后就读中国美术学院和武汉大学研究生课程,获硕士学位,在高校从事艺术设计专业教学10余年;独立及参与主持完成省级课题多项,在《南京艺术学院学报》(美术与设计版)等学术期刊发表论文10余篇,招贴《围歼》等多项设计作品参展并获奖。
李轶凡女,讲师,1979年7月出生于湖北省武汉市。2002年,华中师范大学美术系美术教育专业毕业,获文学学士学位。2006年,华中师范大学美术学院铜版画技法研究方向硕士研究生毕业,师从著名铜版画家魏谦教授。现任汉口学院艺术设计学院教学副院长。版画作品多次参加全国、省美术作品展并获奖。
本书作者简介王军平男,讲师,1978年生,湖北人。毕业于四川美术学院美术教育系,并获硕士学位。做过图书编辑,现为高校教师。作品多次参加专业展览并获奖,曾策划《学写毛笔字》等图书。
目錄
Chapter 1 Introducti on
 Text 1 Logi sti cs
 Text 2 The“L”i n logi sti cs stands for locati on
 Text 3 Fi ve mi n utes wit h E mi rates Ai r’s Peter Sedgley10
Chapter 2 Brochures and Publi city Materi als
 Text 1 Yanti an Internati onal Contai ner Ter mi nals
 Text 2 D HL—Si notrans
Chapter 3 Wi n—Wi n Negoti ati on
 Text 1 Wi nner of Negoti ati on
 Text 2 Ho w to deal wit h a negoti ati on
Chapter 4 Cold Chai n Logi sti c
 Text 1 What i s a cold chai n ?
 Text 2 Cold Chai n Manage ment
Chapter 5 Transportati on47
 Text 1 Modes of trans portati on
 Text 2 Trans port rati onali zati on
Chapter 6 Supply Chai n
 Text 1 Concept of s upply chai n
 Text 2 Global s upply—chai n fi nance
Chapter 7 Logi sti cal Operati ons
 Text 1 Logi sti c operati ons manage ment
 Text 2 What do operati ons and s upply chai n managers do ?
Chapter 8 Quality Manage ment
 Text 1 Quality fro m t he custo mer’s pers pecti ve
 Text 2 Quality fro m t he producer’s pers pecti ve
內容試閱
Part I Logistics
Part 1 The Definition of Logistics
There are various definitions of different edition for logistics.
But in general, the word “logistics” means the term of management
of services and goods flow from the origin point and the
consumption point to fulfill the customers requirement.
Logistics is much more and much wider than mere physical handling
of goods. Logistics involves several other functions such as
purchasing, plant location, plant layout, etc., and even the
disposal of wastes. It covers astonishingly varied professional
disciplines. They are:
1.Facility location
2.Planning
3. Forecasting and order management
4.Transportation: the mode and the route
5. Inventory management: all inventories
6.Warehousing
7. Protective packaging
8. Information: maintenance and flow
Logistics management is the mixture for the management of the
production and its perfect supply to the market, the effective flow
of the products, the storage of the goods, the information for the
legal approval for business, etc. The logistician is the
professional connected in this logistics management field.
Modern logistics is related to the factors in the economic
activities, which may be by no means only these, we should say it
from the early time. This implies that management must first
understand what those requirements are before a logistics strategy
can be developed and implemented to meet them. In practice,
logistics refers to the systematic management of the various
activities required from the point of production to the
customer.
Logistics is the design and administration of systems to control
movement and geographical positioning of raw materials,
work-in-process, and finished inventories at the lowest total cost.
Logistics management has evolved over the last three decades from
the narrowly defined distribution management to the integrated
management and to the global supply chains.
There has been the “move” of the goods since the beginning of
human civilization, when it comes to modern logistics, most
professionals in the business consider it one of the most
competitive and exciting jobs, invisible as it is. so we should
say, “logistics is anything but a newborn baby.” “Logistics is a
unique global pipeline that operates 24 hours a day, seven days a
week and 52 weeks a year, planning and coordinating the transport
and delivery of products and service to customers the world
over.”
The Council of Logistics Management has adopted this definition
of logistics:Logistics is that part of the supply chain process
that plans, implements, and controls the efficient, effective flow
and storage of goods, services, and related information from the
point of origin to the point of consumption in order to meet
customers’ requirement.

As we entered into the 21st century, logistics is continuing to
affect and influence the global economy. It is important to
understand that the industry is constantly changing, and as soon as
we come to understand some of these trends, they are already moving
ahead with further developments. in short, Logistics will continue
to play a critical role in the global economy well into the near
future.
……

 

 

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