Preface
Contents
Unit 1 Introduction to Business Correspondence and
Hegotiations
Introduction
Objectives
Part One Principles of Business Correspondence.
Part Two Principles of Business Negotiations
Part Three Process of Business Negotiations
Part Four Intercultural Strategies of Business Negotiations
Part Five Exercises
Unit 2 Establishing Trade Relations
Introduction
Objectives
Part One Layout of a Business Letter
Part Two Writing Customer Relations Letter
Part Three Conference on Introducing Products
Part Four Lea fiets and Advertisements
Part Five Exercises
Unit 3 Inquiry and Reply
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 4 Offer and Counter-otter
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 5 Order and Confirmation
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 6 Quantity and Quality
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 7 Packing and Shipment
Introduction
Objectives
……
Unit 8 Commission and Payment
Unit 9 Complaints, Claims and Adjustments
Unit 10 Insurance and Arbitration
Unit 11 Requesting and Confirming a Service
Unit 12 Office Business Correspondence
Appendixes
References