Marty Sklar was hired by The Walt Disney Company after his
junior year at UCLA, and began his Disney career at Disneyland in
July 1955, the month before the park opened. He spent his first
decade at Disney as "the kid," the very youngest of the creative
team Walt had assembled at WED Enterprises. But despite his youth,
his talents propelled him forward into substantial responsibility:
he became Walt''s speech writer, penned Walt''s and Roy''s messages in
the company''s annual report, composed most of the publicity and
marketing materials for Disneyland, conceived presentations for the
U.S. government, devised initiatives to obtain sponsors to enable
new Disneyland developments, and wrote a twenty-four-minute film
expressing Walt''s philosophy for the Walt Disney World project and
Epcot. He was Walt''s literary right-hand man.
Over the next forty years, Marty Sklar rose to become president
and principal creative executive of Walt Disney Imagineering, and
he devoted his entire career to creating, enhancing, and expanding
Walt''s magical empire. This beautifully written and enlightening
book is Marty''s own retelling of his epic Disney journey, a grand
adventure that lasted over half a century.
關於作者：
Marty Sklar was a student at UCLA and editor of its Daily
Bruin newspaper in 1955 when he was recruited to create an
1890s-themed newspaper, The Disneyland News, a month before the
theme park opened. After graduating, he joined Disneyland full-time
in 1956, where he held responsibility for most of the park''s
publicity and marketing materials.
In 1961, he moved to WED Enterprises, renamed in 1986 to Walt
Disney Imagineering, where he worked on attractions for the 1964
New York World''s Fair. For nearly ten years, he wrote personal
materials for Walt Disney for use in publications, television and
special films. In 1974 he became vice president of
conceptsplanning, and guided the creative development of
EPCOT.
As vice president of creative development, executive vice
president and then president of Imagineering for nine years, Sklar
supervised the design and construction of Tokyo Disneyland, the
Disney-MGM Studios, Disneyland Paris, Disney''s Animal Kingdom,
Disney California Adventure Park, Tokyo DisneySea, the Walt Disney
Studios Park and most recently Hong Kong Disneyland.
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