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Asthefastgrowthofoutboundtourismmarketandinboundtourismmarkettendtobestable，Chinatourismindustry，previouslyamajorforeignexchangeearner，hasincreasinglybecomeakeysectorofthetradedeficitgeneratedbyinternationaltradedservice.Intermsofinternationaltradedservice，theadversetradebalanceof2009-2011intotalwasUSD37.2billion，anditpossiblyreachedUSD49.7billionin2012.So，itiswisertohaveaholisticviewoftheon-goingrapidlyenlarginggapasaprogressivetendency.Asthecountryisgrowingricher，andtheregionalpopulationdensitytendstoincreaseinthecourseofthethreeindustrialevolutions，theindustrywasevenmorelikelytobetransformedfromaforeignexchangeearnerintoaspender.The2011adversetradebalanceofGermanyregisteredUSD45.4billioninitsinternationaltradedservice;theadvancedeconomiesandemergingeconomiesliketheUK，Japan，RussiaandBrazilalsogeneratedalargetradedeficitintheirinternationaltourismreceiptsandexpenditures.Meanwhile，ithasalsoworkedasaneffectivewayofreducingChina''shugeinternationaltradesurplusandeasedtradefrictionswithmajortradingpartners.Thegoodwill，indicativeofthefastgrowthofChinaoutboundtourismwouldtheneventuallycreatebetterexternalenvironmentsforitsinboundtourismdevelopment.CountriesandregionssuchastheEuropeanUnionandtheUnitedStates，JapanandHongKongarenotonlytheleadingChineseexportmarketsfortradeingoods，butalsothemaintraveldestinationsforChina''sinternationaltourism.
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| 目錄：
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IntroductionOverviewofChinaOutboundTourismDevelopmentin2012
1.Emergin,gMarketoftheWorld''sLargestOutboundTourismandConsumerCluster
1.1DemographicDividendandFavorableMacroEnvironments
1.2ImprovedConsumerEnvironments
1.3RoleofChinaOutboundTourisminPromotingSocialandEconomicDevelop''mentofDestinations
1.4MajorContributionstotheDevelopmentofChinaandtheWorld''sTourismEconomy
2.In,tern,alan,dExternalEnviron,men,tsDrivin,gSensibleTravelExpenditure
2.1TransitionofFastDevelopmentintoSteadyGrowthinDestinations
2.2QualityOrientedotherthanQuantityDrivenPrograms
2.3ConsumerSegmentsPromptedbyContinuouslyIncreasedOutboundMarketSize
2.4GrowinglyInstitutionalizedPaidHolidays
2.5DeclineintheNumberofHighEndConsumers
3.Transition,oftheIndustrytoConsumer-basedandCapital-DrivenApproaches
3.1ShiftfromthePreviouslyResource-drivenCompetitiontotheGrowingConsumer-basedApproach
3.2OutboundTravelBusinessDrivenbytheEquityMarket
3.3BreakthroughsoflndustryGrowthModels
3.4PenetrationofForeign-fundedFirmsinOutboundTravelBusinessMarket
Chapter1EnvironmentalAnalysisofChinaOutboundTourismMarketin2012
Section1:EconomicEnvironmentCharacteristicsofOutboundTourismin2012
1.1TheFoundationofOutboundTourismEnhancedbytheGrowthofPerCapitaIncome
1.20utboundTourismConsumptionDrivenbytheContinuousRiseofRMBExchangeRate
1.3MoreOpportunitiesProvidedforOutboundTourismbyExtendingLandRoutesandAirFlights
1.4RisingAviationFuelSurcharge-anunfavorableeffectforOut-boundTourism
1.50utboundTourismBoostedbyStrongDomesticTourismDevelopment
1.60utboundTourismAcceleratedbyIncreasinglyConvenientPay-mentPlatforms
SectionII:PoliticalEnvironment
2.1SteadyProgressofChina''sPoliticalandDiplomaticCooperationdespitetheUnrest
2.20utboundTourismEnvironruentOptimizedbytheContinuousImprovementofTourismVisaPolicy
2.3IndividualTourtoTaiwan,ChinaDrivenbyaVarietyofFactorsSectionⅢ:OtherEnvironmentalFeaturesofOutboundTourismMarket
3.1ChinaWell-recognizedbyMajorCountriesastheMostImportantStrategicSourceMarket
3.2VariablesPosedtoOutboundTourismDevelopmentbythePilotTransformationfromBusinessTaxtoValueAddedTax（VAT）
3.3ManyExistingDefectsdespiteImprovementofMarketRegulatoryEnvironment
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Chapter2MarketStructureandSpendingPatternsofChinaOutboundTourismin2012
Chapter30perationalCharacteristicsofChinaOutboundTourismIndustryin2012
Chapter4CharacteristicsofRegionalOutboundTourismDevelopment
Chapter5TrendsandRecommendationsforChinaOutboundTourismDevelopment
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