前言
1 奥巴马超凡的领导力
1.1 6 Leadership Skills From Barack Obama奥巴马的六个领导技巧
1.2 Barack Obama’s Lessons on Leadership跟奥巴马学领导力
1.3 President Barack Obama’s Leadership Styles奥巴马独特的领导风格
1.4 Obama’s Charismatic Leadership奥巴马的领袖魅力
1.5 A Good Leader for the Common Interest of the
Mass优秀的领导者为群众着想
1.6 Barack Obama’s Leadership and Character
Traits优秀的性格铸就出色的领导才能
1.7 Obama Has Been a Good Leader for the Democratic
Party奥巴马成为民主党领军人物的智慧
2 奥巴马独特的做事风格
2.1 The Management Style of Obama奥巴马特别的工作风格
2.2 Barack Obama Proves to Be a Very Good Leader奥巴马的管理哲学
2.3 Obama’s Aggressive Negotiating Style奥巴马积极的谈判风格
2.4 Web 2.0 President Obama奥巴马总统“网”络民心
2.5 A Muted Return to Washington奥巴马低调返回华盛顿
2.6 Obama Is a Master of Personnel Decisions奥巴马慧眼识人才
2.7 Obama’s Had a Full Plate of Challenges奥巴马积极应对挑战
2.8 Obama Adds His Style to Oval Office Decor总统办公室装修突显奥巴马风格
3 奥巴马与人沟通的技巧
3.1 Excellent Communicating Skills Earn Obama
Supports懂得沟通,方能赢得支持
3.2 How to Communicate Like Barack Obama向奥巴马学习与人交流
3.3 What Communication Skills Can CEOs Learn From
Obama奥巴马教给公司领导们的沟通技能
3.4 Obama Mends Relations With CEOs奥巴马改善与企业大亨们的关系
3.5 Obama Sits Down With His Foes奥巴马向对手“示好”
3.6 President Obama Tries to Bypass Reporters奥巴马与记者们的“迂回”
3.7 Obama’s Skills in Public Speaking奥巴马在公共场合与人沟通的技巧
4 奥巴马善于经营人脉
4.1 Oprah’s Support Made the Difference for Obama奥巴马赢得奥普拉全力支持
4.2 President Obama and Former PresidentsⅠ美国前总统们助奥巴马一臂之力一
4.3 President Obama and Former PresidentsⅡ美国前总统们助奥巴马一臂之力二
4.4 Biden, a Perfect Partner of President
Obama奥巴马总统的得力助手——副总统拜登
4.5 Hillary Clinton:President Obama’s Foreign Policy “
Shield”奥巴马总统外交政策的“挡箭牌”——希拉里·克林顿
4.6 Obama Filling His Cabinet With Experienced
Friends奥巴马用人,经验最重要
4.7 The Speechwriter of President Obama奥巴马的第一“写手”——法夫罗
5 奥巴马打造亲民形象
5.1 Obama Surprises the Sink During Boulder Visit博尔德之行,尽显亲民本色
5.2 President Obama Always Makes People at Ease平易近人的奥巴马总统
5.3 President Obama Treats Others to Burgers奥巴马总统的汉堡情结
5.4 Obama Reads to Kids on Christmas奥巴马走进校园,亲自为学生读书
5.5 President Obama’s Stress on Public Concern关注民生的好总统
5.6 Obama Always Considers the Audience When
Speaking演讲中的奥巴马时刻为听众着想
6 奥巴马的竞选智慧
6.1 How Obama Won奥巴马击败对手的法宝
6.2 Obama vs. Romney奥巴马与罗姆尼的对决
6.3 Obama’s Brilliant Campaign奥巴马杰出的竞选才华
6.4 Some Keys to Obama’s Success in 2008
Election奥巴马2008年竞选获胜的资本
6.5 Reason Why Obama Won Over McCain奥巴马战胜麦凯恩的秘诀
6.6 Barack Obama the Organization Man奥巴马的优秀组织力
7 奥巴马的成功之道
7.1 Life Lessons From Barack Obama奥巴马关于成功的几点建议
7.2 Obama’s Secrets of Success奥巴马事业有成的小窍门
7.3 Success Tips From Barack Obama奥巴马的官场制胜经
7.4 Obama Defines His American Dream奥巴马成功演绎美国梦
內容試閱：
1 奥巴马超凡的领导力
br各节摘要各节摘要
br◎ 1.1 奥巴马的六个领导技巧Track1-1
br◎ 1.2 跟奥巴马学领导力Track1-2
br◎ 1.3 奥巴马独特的领导风格Track1-3
br◎ 1.4 奥巴马的领袖魅力Track1-4
br◎ 1.5 优秀的领导者为群众着想Track1-5
br◎ 1.6 优秀的性格铸就出色的领导才能Track1-6
br◎ 1.7 奥巴马成为民主党领军人的智慧Track1-7
br奥巴马的六个领导技巧
br奥巴马就像一位严格的法学教授，他会让没有发言的同事发表自己的看法。
br领导技巧1
：不小题大做《财富》杂志节选：巴拉克?奥巴马在选择自己最亲近的顾问团时说，他不希望有人小题大做，也就是说，任何人不许在背后中伤别人，也不能向媒体泄密或做任何不利于竞选的事情。
br试一试：问问自己，你会不会大题小做？不管是团队中的一分子还是其中的领导者，只要你不小题大做而是尽量减少这样的事件发生，你可以非常有成就。应该怎样做呢？在工作中，可以借助一些指标（如报道中的数字）消除“不同意见的争论”。
br建立起高效的工作关系。如果你已经身处领导职位，那么就不能总是表现得大惊小怪。
br领导技巧2
：在出其不意的时候赞赏别人《财富》杂志节选：通过让组织者也能出现在人们的视野中，奥巴马再一次强调了自己的草根经历。
br试一试：好好看看周围的人，有哪些人虽然完成了非常重要的工作，却还没有得到大家的认可？也许有些人刚刚实现了自己人生的一次重大转折，而这些事你已经完成了。腾出点时间留心一下这样的人，你可以不在公开的场合下进行赞赏；即使是在他们的邮箱中放下一张简简单单的卡片，也不失为赞赏别人的一种好方法，因为他们未曾想过会得到赞赏。
br想一想：你上一次在会议上认可一个人或认可他所做出的贡献是在什么时候？
br领导技巧3
：让每一个出席会议的人都积极参与进来《财富》杂志节选：奥巴马就像一位严格的法学教授，他会让没有发言的同事发表自己的看法。
br最好的想法没有人提出来，这是非常常见的现象，但也是一种遗憾。有些时候，让人们积极参与到会议中的唯一方式就是对他们进行提问。没错，有时这不起作用。人们只会根据刚才已经谈过的结果随波逐流，或者是不愿意做出评论。
br然而，最好的想法是需要经过激烈讨论的。还有的时候，你会对会议中某个人的随意想法表示出明显的不满。
br试一试：找一天把自己想象成要负责让会议中的人都参与进来的人。这一天，你就是这次“聚会”的主人，你要试着围绕一个共同的目的让人们交换不同的想法。在这一天结束的时候，回忆一下自己学到了什么，这时候你会对自己的成就感到吃惊。
br领导技巧4
：制订计划并严格遵守《财富》杂志节选：美国财政主席潘妮?普利茨克说，奥巴马希望自己的竞选过程能像一次纪律严明的商业活动。
br特别是像在网络营销领域，计划每周、每天，甚至每个小时都会发生变化。拥有一个更伟大的计划和宏伟的愿景能够显著提高你的效率。每个人都可以完成工作，有些人能完成得很出色。但很少有人能高效地完成工作。
br什么是有效工作？就是能够同时实现你、团队及组织的目标的工作。
br如果你有一个宏伟的目标或计划，你就更有可能专注于自己所做的事情，效率也更高。
br领导技巧5
：反馈信息要清楚、直接、即时《财富》杂志节选：瓦莱丽?贾勒特（奥巴马竞选顾问）说，如果他高兴了，他会让你知道；如果他想做一些与众不同的事情，他也会让你知道。
br试试新方法：让与你共事的人准确了解你所知道的事情和你的想法。这对领导者来说也尤其重要。通常情况下，我们总是不敢提出批评或表扬，因为我们不知道对方会有什么样的反应。不管你是带领着一个团队还是负责着许多项目，及时提出批评或表扬是成为优秀领导者的关键特质之一。如果不提出批评，你就剥夺了使对方成长和应对此事的机会；如果不提出表扬，你就让对方失去了认可自我价值的机会。
br请记住：人们会在你为他们设定的期待中成长。
br领导技巧6
：让新的想法自下而上产生《财富》杂志节选：“奥巴马大学”计划，也就是给第一次筹措资金的人举办的一次独特的培训，这并不是来自竞选领导者的想法，而是来自三个支持者的。
br你会允许别人向你灌输新的想法吗？想法的来源不同，就很容易对其产生偏见。
br请不要这样做！
保持开放的心胸对成长和提高效率相当关键。注意倾听每个人的声音，比如客户、队友、伙伴、供应商及任何与你有联系的人。这些存在于每一封邮件和每一次对话中的想法对你大有裨益。
br1.1 6 Leadership Skills From Barack Obama
brLike a tough law professor, Obama will call on staffers
who
brhaven’t spoken up.
brLeadership Training Tip #1: No Drama
brExcerpt from the Fortune 1 article: When
brBarack Obama was selecting his closest
bradvisors, he told each person he wanted
brzero drama―meaning no backstabbing2,
brdamaging media leaks or anything that
brwould detract from the campaign.
brTry this: Ask yourself, do you create
brdrama or avoid it? You can get a lot done as
bra team member and as a leader by ignoring
brdrama and actively working to reduce it.
brHow? Use metrics i.e. reportable numbers
brin your work to completely dissolve
br“arguments of opinion”. Build effective
brwork relationships. If you’re already in a
brleadership position, then lead without
brsurprises.
brLeadership Training Tip #2: Praise
brThose Who Don’t Expect It
brExcerpt from the Fortune article:
brObama emphas ized hi s gras s root s
brapproach by bringing organizers onto the
brstage as well.
brTry this: Actively look at
brthose around you. Who has
brdone a great job, but maybe
brhasn’t been recognized?
brPerhaps there’s someone
brwho just achieved a personal
brmilestone3, but something you’ve already
brdone in your career. Take the time4 to notice
brthem for it. You don’t have to do it publicly―
breven dropping a simple card in their mailbox
bris a great way to praise those who don’t
brexpect it.
brAnother idea: When was the last time
bryou recognized someone in a meeting for
brthe work they have been doing?
brLeadership Training Tip #3: Make
brEvery Person in a Meeting Participate
brExcerpt from the Fortune article: Like
bra tough law professor, Obama will call on
brstaffers who haven’t spoken up5.
brQuite often, the best ideas are not
brspoken, and that’s a shame. Sometimes,
brthe only way you can effectively engage
brpeople in a meeting is to call on them. Yes,
brthere will be times that this will not work.
brThe person will just go along with the flow
brof what was already said, or decline to
brcomment. However, the best ideas are the
brones that are most vigorously debated.
brOther times, you can have a moment of
brobvious clarity―a “duh” moment―just by
brreflecting on a random idea from someone
brin the meeting.
brTry this: For one day, conduct your
brday as if it’s your responsibility to get
brparticipation in6 meetings. You are the
br“host” of the “party” for that day―
brtrying to connect people with different
brideas around a common purpose. Reflect
bron what you learned at the end of the
brday―you might be surprised at what you
brare able to accomplish.
brLeadership Training Tip #4: Establish
bra Plan and Stick to It
brExcerpt from the Fortune article:
brNational finance chairman Penny Pritzker7
brsaid Obama decided he wanted to run the
brcampaign like a disciplined business.
brEspecially in the Web Marketing world,
brplans change weekly, daily, sometimes
brhourly. However, having a bigger plan, and
brover-arching vision, dramatically improves
bryour effectiveness. Anyone can get work
brdone. Some of those can get work done
brwell. However, it’s a rare person who can
brget ef fec t ive wor k
brdone. What is effective
brwork? Work necessary
brto achieve8 your goals,
bryour team’s goals, and
bryour organization’s goals
brat the same time. If you
brhave a bigger goal or
brplan, you’re much more likely to maintain
brfocus and become effective at what you do.
brLeadership Training Tip #5: Give
brFeedback That’s Clear, Direct and Immediate
brExcerpt from the Fortune article: If
brhe’s happy, you know it. If he prefers to
brdo something different, you know it, says
brValerie Jarrett an Obama campaign
bradvisor.
brAdopt a new style immediately: Let
brthose that you work with know exactly
brwhat you know and exactly how you feel.
brThis is especially true with leaders. Far too
broften, we have a tendency to hold back9
brcriticism or praise, fearing how the person
brwill react. Delivering both quickly is one
brof the keys to being a successful leader―
brwhether you lead people or projects. If
bryou hold back criticism, you prevent the
brperson from being able to grow and react
brto it. When you hold back praise, you limit
brthe person’s feelings of self-worth.
brRemember : People r i se to the
brexpectations you set for them.
brLeadership Training Tip #6: Allow
brNew Ideas to Come from the Bottom up
brExcerpt from the Fortune article:
brThe idea for Obama University, a unique
brtraining program
brf o r f i r s t - t i m e
brfundraisers10, came
brnot from campaign
brleadership but from
brthree supporters…
brDo you t ruly
brallow new ideas to
brimpact you? It’s very
breasy to bias ideas based on their source.
brDon’t do it! Keeping a dramatically11 open
brmind is a key to growth and productivity.
brListen to your clients, listen to your
brteammates, listen to your partners and
brvendors, and listen to anyone and everyone
bryou come into contact with. Within every
bremail, conversation, etc. that you have are
brideas that can help you.
br
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