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| 內容簡介： |
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Theglobalconsumerproductmarketisexploding.In2006alone,150,000newproductswerebroughttomarket.Nowforthebadnews:ofthose,fewerthan5%werehits,andfewerthan15%willevenexistfiveyearsfromnow.Writtenforsmallbusinessownersandentrepreneurslookingforaninsidetrackonnewproductdevelopment,NewProductDevelopmentforDummiesoffersyouauniqueopportunitytolearnfromtwoconsummateinsidersthesecretsofsuccessfullydeveloping,marketingandmakingabundlefromanewproductorservice.Youlearnproventechniquesforsizingupmarketpotentialanddiviningcustomerneeds.Yougettested–in–the–trenchesstrategiesforlaunchinganewproductorservice.Andyougetafrank,in–depthappraisalofthemostchallengingissuesfacingnewproductdeveloperstoday,includingtheneedtocollaboratewithglobalpartners,optimizingtechnologydevelopmentfora21stcenturymarketplace,gettingstart–upcapitalinanincreasinglycompetitiveenvironment,andmuchmore.Keytopicscoveredinclude:DevelopingawinningNPDstrategyGeneratingboldnewideasforproductsandservicesUnderstandingwhatyourcustomersreallywantKeepingprojectsontrack,onbudget,andon–timeBuildingeffectivecross–functionalteamsPlanningandexecutingablockbusterlaunchCollaboratingwithglobalpartnersMaximizingyourchancesforsuccessNomatterwhatsizeortypeofbusinessyou’rein,thisbookprovidesyouwithanunbeatablecompetitiveadvantageintheboomingglobalmarketplacefornewproductsandservices.
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| 關於作者： |
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RobinKarolisCEOoftheProductDevelopmentandManagementAssociationPDMA,aprofessionalsocietythatcreatesandnurturesaglobalcommunityinwhichpeopleandbusinesseslearntogrowandprosperthroughinnovationandtheintroductionofnewproducts.RobinisanadjunctfullprofessorattheUniversityofDelawareLernerSchoolofBusinessAdministration,wheresheteachescoursesontheManagementofCreativityandInnovation.RobinworkedatDuPontfor23yearsinvariousaspectsofinnovationandnewproductdevelopment,achievingtheroleofDirectorofInnovationProcesses.AcertifiednewproductdevelopmentprofessionalNPDP,shereceivedherPhDinBiochemistryfromtheStateUniversityofNewYorkatBuffalo.Shehasnumerouspublicationsandhaspresentedatmanyconferencesandworkshops.TheIndustrialResearchInstituteIRIpresentedRobinwithitsMauriceHollandAwardforthebestpaperinitsjournalResearch–TechnologyManagementin2003.BeebeNelsonisCo–DirectoroftheInternationalAssociationforProductDevelopmentIAPD,aconsortiumofleadingproductdeveloperswhocometogethertoimprovetheirabilitytoexecutenewproductdevelopment.Shehasorganized,chaired,presentedat,andfacilitatedconferencesandworkshopsinproductdevelopment,andhascontributedchaptersandarticlesinanumberofvenues.From1998to2003,shewasBookReviewEditoroftheJournalofProductInnovationManagement,apublicationofthePDMA.BeebeisacertifiednewproductdevelopmentprofessionalNPDPandholdsadoctorateinphilosophyfromtheHarvardGraduateSchoolofEducation.BeebehastaughtPhilosophyattheUniversityofMassachusettsatBostonandmostrecentlyintheCollegeofManagementatUMass–Lowell.ShechairstheAdvisoryCouncilofPartnersinEndingHunger,anot–for–profitorganizationlocatedinMaine.
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