A fascinating look at ESPN and its success as a brand
ESPN The Company reveals the inside scoop on the biggest
business story in sports, detailing the creative and innovative
spirit and practices that drove the programming, products, and
services of the most powerful and prominent name in sports media.
The authors provide a behind-the-scenes perspective on how ESPN
dealt with their many partners and how they handled mistakes and
missteps along the way-from the humble beginnings of ESPN as an
underrated startup to the pinnacle of their success as a major
industry player.
ESPN and other great organizations invest in their people. They
train them. They believe that if you spend the time and resources
turning talented performers into leaders, you''re going to get
better organizational performance and engender higher levels of
commitment and sweat. ESPN The Company
Explores the dedication to excellence that makes ESPN the
"Worldwide Leader in Sports"
Reveals how the steps ESPN has taken to excel can be applied to
whatever type of business you''re in
Shares the lessons learned at ESPN about launching and growing
a wildly successful enterprise
Engaging and informative, this entertaining guide reveals how
any company can benefit by embracing the best practices of
ESPN.
From the Inside Flap
Thirty years ago, TV sports coverage was produced as a sidebar
unworthy of serious news time. Game highlights, such as they were,
usually consisted of scores and brief recaps crammed into a few
minutes between news and weather on your local television channel.
That all changed when Bill Rasmussen, an unemployed sports
announcer in 1979, and a group of committed sports junkies in
Bristol, Connecticut, decided to lease unwanted satellite time to
broadcast some local college sports and minor league hockey games.
They called their organization the Entertainment Sports
Programming Network which we know today as ESPN, the most powerful
and prominent name in sports media, with twenty-seven satellite
dishes feeding more than 97 million subscribers. How did
Connecticut become the center of the sports universe?
ESPN The Company tells the fascinating story of how ESPN managed
to sustain its growth, innovation, and brand in a highly
competitive and rapidly evolving marketplace. Based on over twenty
years of consulting inside ESPN, Smith provides the reader with
firsthand observations, experiences, and research, which reveals
for the first time an inside look and feel for the type of
organizational psychology and culture that exists at all levels of
ESPN. The authors detail four distinct stages in the company''s
development that the company has gone through illuminating how
ESPN''s business decisions and accomplishments can be understood in
the context of the company''s evolution. We ultimately learn that at
the heart of ESPN''s success is one astoundingly simple principle:
serve fans.
After each chapter, the authors share the lessons learned at
ESPN about launching and growing a wildly successful enterprise—all
the while enhancing economic and human value. The lessons are rich
and applicable anywhere, and if you''re a fan of business,
competition, or sports, you''ll enjoy reading and learning from this
book.
關於作者：
Anthony F. Smith is cofounder and the Managing Director of
Leadership Research Institute, recognized as one of the leading
management consulting firms in the world. He has been an active
consultant for over twenty years in the areas of organizational
change and assessment, team building, executive coaching and
development, and leadership training and design. Smith has served
clients in a variety of fields, including American Express, the
National Football League, Coca-Cola, Goldman Sachs, the National
Geographic Society, The Walt Disney Company, Deutsche Bank, and
ESPN. His writing has appeared in several publications, including
BusinessWeek, the Economist, and Investor''s Business Daily, and he
is the author of the critically acclaimed book The Taboos of
Leadership.
Keith Hollihan is a writer who has collaborated with Smith and
many other top business and leadership experts on books and
articles covering a wide range of issues that leaders face today.
He is the coauthor of the bestseller Everybody Wins and The End of
Energy Obesity, both published by Wiley.
目錄：
Acknowledgments.
Introduction: The Biggest “Business” Story in Sports.
Chapter 1: Turning Fanatics into Fans.
Chapter 2: Think Like an Incumbent, Act Like a Challenger.
Chapter 3: The Right Leader at the Right Time.
Chapter 4: Create Your Own Game.
Chapter 5: Expand the Brand.
Chapter 6: Playing Well With Others.
Chapter 7: Blow the Whistle, Spot the Ball
Chapter 8: Are You Having Fun?
Notes.
References.
About the Author.
Index.
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