The father of “open innovation” is back with his most
significant book yet. Henry Chesbrough’s acclaimed book Open
Innovation described a new paradigm for management in the 21st
century. Open Services Innovation offers a new approach that
demonstrates how open innovation combined with a services approach
to business is an effective and powerful way to grow and compete in
our increasingly services-driven economy. Chesbrough shows how
companies in any industry can make the critical shift from product-
to service-centric thinking, from closed to open innovation where
co-creating with customers enables sustainable business models that
drive continuous value creation for customers. He maps out a
strategic approach and proven framework that any individual,
business unit, company, or industry can put to work for renewed
growth and profits. The book includes guidance and compelling
examples for small and large companies, services businesses, and
emerging economies, as well as a path forward for the innovation
industry.
“Whether you are managing a product or a service, your business
needs to become more open and more inclusive in order to be more
innovative. Open Services Innovation will be an invaluable guide to
intrepid managers who commit to making that journey.”
—GARY HAMEL, visiting professor, London Business School; director,
Management Lab; and author, The Future of Management
“I tore out page after page to share with my leaders. Chesbrough
has pioneered an entire rethink of business innovation that’s rich
in concept, deeply explained, with tools ready to use in every
industry.”
—SCOTT COOK, founder and chairman of the executive committee,
Intuit
“Focusing on core competence often tempts managers to keep
continuing what succeeded in the past. A far more important
question is what capabilities are critical in the future, and
Chesbrough shows how to ask and answer these issues.”
—CLAYTON CHRISTENSEN, Robert Jane Cizik Professor of Business
Administration, Harvard Business School, and author, The
Innovator’s Dilemma
“To thrive, businesses will need to master the lessons of open
service innovation. Here is their one-stop guidebook with important
lessons clearly and compellingly presented.”
—JAMES C. SPOHRER, director, IBM University Programs World-Wide
“Open Innovation pioneer Henry Chesbrough breaks new ground with
Open Services Innovation, a persuasive argument for the
power of co-creation in the world of services.”
—TOM KELLEY, general manager, IDEO, and author, The Ten Faces of
Innovation, The Art of Innovation
“With his trademark style of beautifully explained examples,
Henry Chesbrough shows how open service innovation and new business
models can help you escape this product commodity trap and bring
you to the next level of competition.”
—ALEX OSTERWALDER, author, Business Model Generation
“Open Services Innovation shows how a business can redefine
itself as a service organisation and tap into faster growth through
shared innovation.”
—SIR TERRY LEAHY, chief executive, Tesco
“Chesbrough shows how innovating openly with a services mindset
can make you a market leader.”
—CHARLENE LI, author, Open Leadership, and founder,
Altimeter Group
關於作者:
Henry Chesbrough is professor and executive director of the
Center for Open Innovation at the Haas School of Business at the
University of California, Berkeley. Previously, he was a professor
at the Harvard Business School. His book Open Innovation was named
Best Business Book by Strategy Business magazine, and the
best book on innovation on NPR''s All Things Considered. His second
book, Open Business Models, was named one of the 10 best business
books by BusinessWeek, and Scientific American rated him as one of
its Top 50 business and technology leaders.
目錄:
Acknowledgments.
Introduction: Open Services and Innovation.
1 The Case for Open Services Innovation.
Part One: A Framework to Spur Innovation and Growth.
2 Think of Your Business as a Services Business.
3 Co-Create with Your Customers.
4 Extend Services Innovation Outside Your Organization.
5 Transform Your Business Model with Services.
Part Two: Open Services Innovation in Practice.
6 Open Services Innovation in Larger Companies.
7 Open Services Innovation in Smaller Companies.
8 Open Services Innovation for Services Businesses.
9 Open Services Innovation in Emerging Economies.
10 Open Services Innovation: The Way Forward.
Notes.
The Author.
Index.