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| 內容簡介： |
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''Anengaging,highlyreadablesurveyofthesophisticatedmethodsofpersuasionweencounterinvarioussituations.Fromtelevisiontotelemarketingandfromself-deceptiontosuicidecults,Levinetakesahardlookatallthewaysweattempttopersuadeeachother-andhowandwhytheyworkordon''t...Thenexttimeyouwonderwhatpossessedyoutopay$50foramedallioncommemoratingtheseriesfinaleof"Friends",you''llknowwheretoturn''-Slashdot.org.''Ifyou''relikemostpeople,youthinkadvertisingandmarketingwork-justnotonyou.RobertLevine''s"ThePowerofPersuasion"demonstrateshoweventhebest-educatedcynicsamonguscanbevictimizedbysalespitches''-"TheGlobeandMail".''Levineputs[his]analysisintheserviceofhisrealmission-toarmthereaderagainstmanipulation''-"TheWallStreetJournal".''Thiswonderfulbookwillchangethewayyouthinkandactinmanyrealmsofyourlife''-PhilipZimbardoformerpresident,AmericanPsychologicalAssociation.
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| 關於作者： |
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RobertLevine,Ph.D.,isprofessorinthepsychologydepartmentatCaliforniaStateUniversity,Fresno,wherehehasalsoservedasDepartmentChairandAssociateDeanoftheCollegeofScienceandMathematics.Hehasreceivedmanyawardsforhisteachingandresearch.HehasbeenavisitingprofessoratUniversidadeFederalFluminenseinNiteroi,Brazil,atSapporoMedicalUniversityinJapan,andatStockholmUniversityinSweden.HehaspublishedarticlesinPsychologyToday,Discover,andAmericanScientistandhasappearedonABC''sWorldNewsTonight,Dateline,NBC,CNN,TheDiscoveryChannel,andAllThingsConsidered.HeiscurrentlyPresident-ElectoftheWesternPsychologicalAssociation.
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| 目錄：
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Acknowledgments. Introduction.
ONE: The Illusion of Invulnerability Or, How Can Everyone Be Less
Gullible Than Everyone Else?
TWO: Whom Do We Trust? Experts, Honesty, and Likability Or, the
Supersalesmen Dont Look Like Salesmen at All.
THREE: Killing You with Kindness Or, Beware of Strangers Bearing
Unexpected Gifts.
FOUR: The Contrast Principle Or, How Black Gets Turned into
White.
FIVE: $2 + $2 = $5 Or, Learning to Avoid Stupid Mental
Arithmetic.
SIX: The Hot Button Or, How Mental Shortcuts Can Lead You into
Trouble.
SEVEN: Gradually Escalating the Commitments Or, Making You Say Yes
by Never Saying No.
EIGHT: Winning Hearts and Minds Or, the Road to Perpetual
Persuasion.
NINE: Jonestown Or, the Dark End of the Dark Side of
Persuasion.
TEN: The Art of Resistance Or, Some Unsolicited Advice for Using
and Defending against Persuasion. Notes.
Index.
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