Since 2006, forward-thinking companies like Apple, JetBlue,
Whole Foods, and GM have discovered the instant benefits of
leveraging social media site Twitter to reach consumers directly,
build their brand, and increase their sales. Some companies have
whole teams of specialists whose only job is to respond to the
tweets of consumers.
In this revised and updated edition of Twitter Power,
online marketing guru Joel Comm explores the latest trends in how
businesses and marketers can integrat
內容簡介：
The best guide to using Twitter to market to
consumers-revised and better than ever
Since 2006, forward-thinking companies like Apple, JetBlue,
Whole Food, and GM have discovered the instant benefits of
leveraging social media site Twitter to reach consumers directly,
build their brand, and increase their sales. Some companies have
whole teams of specialists whose only job is to respond to the
tweets of consumers.
In this revised and updated edition of Twitter Power,
online marketing guru Joel Comm explores the latest trends in how
businesses and marketers can integrate Twitter into their existing
marketing strategies to build a loyal following among Twitter
members, expand awareness of their product or service, and even
handle negative publicity due to angry or disappointed
customers.
Updated with thirty percent new material, including all the
latest business applications for Twitter
Includes new, recent case studies of companies at the forefront
of the Twitter movement
Helps you develop your own social networking strategy to meet
your specific business needs
Twitter Power is a must-have resource for any business
leader who wants to keep up with the social media movement.
關於作者：
Joel Comm is one of the world''s leading new
media marketing strategists and has been creating profitable web
sites since 1995. He is an in-demand speaker at marketing and
personal development conferences and is also the author of The
AdSense Code, a New York Times and BusinessWeek
bestseller.
Visit www.joelcomm.com for more information.
目錄：
Foreword.
Preface.
Introduction: What Can Twitter Do for You?
Chapter 1: An Introduction to the Social Media
Landscape.
So What Exactly Is Social Media?
Social Media, So What? Why Social Media Really Is a Big
Deal.
The Different Types of Social Media Sites—Content to Suit Every
Market.
A Closer Look at Microblogging.
Introducing . . . Twitter!
Chapter 2: What Is Twitter and Why Is It So Powerful?
Twitter and Its Successes.
The Power of Twitter''s Immediate Feedback.
Instant Access to Smart People 247.
Chapter 3: Getting Started the Right Way on Twitter.
Signing Up—Does Twitter Have the Web''s Most Friendly
Registration Page?
Who''s on Twitter? Your First Followers!
Create an Inviting Twitter Profile.
Choosing Your Twitter Picture.
Designing Your Twitter Profile.
Designing a Commercial Background Image for Twitter.
Choosing the Right Colors.
Notices to Notice.
Tweeting with Your Mobile Phone.
Sending Your Very First Tweet.
Becoming a Follower.
A Word about Security.
Chapter 4: Building a Following on Twitter.
Quantity or Quality: Choosing the Type of Following You
Want.
Quality: How to Be Intentional about Creating Your Own Network
of Experts.
Quantity: Seven Killer Strategies to Reaching Critical Mass on
Twitter.
Twitterank and Page Rank.
Chapter 5: The Art of the Tweet.
Tweet Etiquette.
The Benefits of Following before Twittering.
How to Join a Conversation.
How to Be Interesting on Twitter.
How to Drive Behavior.
Chapter 6: The Magic of Connecting with Customers on
Twitter.
Identifying Problems and Soliciting Feedback.
Discovering Your Top Fans, Promoters, and Evangelists.
Your Micro Help Desk.
Chapter 7: Leveraging Twitter for Team Communication.
Twitter for Virtual Team Leaders.
Creating a Twitter Account for a Virtual Team.
Building a Team with Twitter.
Chapter 8: Using Twitter to Help Build Your Brand.
Create a Story.
Portraying Your Brand with Your Profile.
Tweet Style—What to Say When You''re Building a Brand to Create
Value and How to Say It.
Reinforce the Core Message.
Repetition, Repetition, Repetition.
Writing the Tweets.
Win Retweets.
Create Hashtags and Run Hashtag Chats.
Chapter 9: Leveraging the Power of Twitter to Drive Behavior
in Your Followers.
Driving Followers to a Web Site.
Promoting a Blog on Twitter.
Twitter as a Resource for Post Ideas.
Driving Followers to the Mall.
Can You Put Affiliate Links on Twitter?
Driving Followers to Register.
Tracking Results and Testing Strategies.
Tracking Multiple Tweets.
Making the Most of Twitter''s Trends.
Chapter 10: Quick Ways to Make Money on Twitter.
Earn with Advertising on Twitter.
Offer Specialized Services.
Barter, Buy, and Sell Your Way to Profit.
Chapter 11: Beyond Twitter.com: Third-Party Tools You Will
Want to Know About.
SocialOomph.
Twitterrific.
Twhirl.
Twitterfeed.
Trendistic.
Twellow.
TweetBeep.
TwitterCounter.
TweetDeck.
TwitThis.
TweetAways.
HootSuite.
TwitPic.
Chapter 12: Building Powerful Solutions on Top of the Twitter
Platform.
So What Is an API Anyway?
What Can You Do With Twitter''s API? Automating Your Twitter
Experience.
Creating Your Twitter App.
Chapter 13: Putting It All Together.
A 30-Day Plan for Dominating Twitter.
Chapter 14: Power Twitterers.
Conclusion.
Directory Of Twitterers.
Other Books by Joel Comm.
Index.
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