Stop pushing your message out and start pulling your customers
in.
Traditional outbound marketing methods like cold-calling, email
blasts, advertising, and direct mail are increasingly less
effective. People are getting better at blocking these
interruptions out using Caller ID, spam protection, TiVo, etc.
People are now increasingly turning to Google, social media, and
blogs to find products and services. Inbound Marketing helps you
take advantage of this change by showing you how to get found by
customers online.
Inbound Marketing is a how-to guide to getting found via Google,
the blogosphere, and social media sites. Improve your rankings in
Google to get more traffic Build and promote a blog for your
business Grow and nurture a community in Facebook, LinkedIn,
Twitter, etc. Measure what matters and do more of what works
online.
The rules of marketing have changed, and your business can
benefit from this change. Inbound Marketing shows you how to get
found by more prospects already looking for what you have to
sell.
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