5-part process that will transform your organization-or your
career-into a non-stop creativity juggernaut
We live in an era when business cycles are measured in months,
not years. The only way to sustain long term innovation and growth
is through creativity-at all levels of an organization. Disciplined
Dreaming shows you how to create profitable new ideas, empower all
your employees to be creative, and sustain your competitive
advantage over the long term. Linkner distills his years of
experience in business and jazz - as well as hundreds of interviews
with CEOs, entrepreneurs, and artists - into a 5-step process that
will make creativity easy for you and your organization. The
methodology is simple, backed by proven results.
* Empowers individuals, teams, and organizations to meet creative
challenges posed by the marketplace
* Turns the mystery of creativity into a simple-to-use
process
* Shows how creativity can be used for everything from
innovative, game-shifting breakthroughs to incremental advances and
daily improvements to business processes
* Offers dozens of practical exercises, thought-starters,
workouts to grow creative muscles, and case studies
Disciplined Dreaming shows even the stuffiest corporate
bureaucracies how to cultivate creativity in order to become more
competitive in today''s shifting marketplace.
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