Covers key trends in marketing, selling, and advertising
Qualify for an MBA and succeed in any business Want to get an MBA?
This practical, plain-English guide covers all the basics of a
top-notch MBA program, helping you navigate today''s most innovative
business strategies. From management to entrepreneurship to
strategic planning, you''ll understand the hottest trends and get
the latest techniques for motivating employees, building global
partnerships, managing risk, and manufacturing. K
內容簡介：
Want to get an MBA? The Complete MBA For Dummies, 2nd Edition,
is the practical, plain-English guide that covers all the basics of
a top-notch MBA program, helping you to navigate today’s most
innovative business strategies. From management to entrepreneurship
to strategic planning, you’ll understand the hottest trends and get
the latest techniques for motivating employees, building global
partnerships, managing risk, and manufacturing.
This fun, easy-to-access guide is full of useful information,
tips, and checklists that will help you lead, manage, or
participate in any business at a high level of competence. You’ll
find out how to use databases to your advantage, recognize and
reward your employees, analyze financial statements, and understand
the challenges of strategic planning in a global business
environment. You’ll also learn the basic principals of accounting,
get a grip on the concepts behind stocks and bonds, and find out
how technology has revolutionized everything from manufacturing to
marketing. Discover how to:
Know and respond to your customers’ needs
Handle budgets and forecasts
Recruit and retain top people
Establish and run employee teams
Use Sarbanes-Oxley to your company’s advantage
Negotiate with the best of them
Build long-term relationships with clients
Avoid common managerial mistakes
Improve cash flow
Market your products and services
Make the most of your advertising dollar
Once you know what an MBA knows, the sky’s the limit. Read The
Complete MBA For Dummies, 2nd Edition, and watch your career take
off!
目錄：
Introduction
Part I: The New, Improved World of Business
Chapter 1: The MBA in a Nutshell
Chapter 2: Today''s Hottest Business Trends
Chapter 3: Entrepreneurship for Everyone
Chapter 4: Global Business: Fun and Profit in Katmandu
Chapter 5: Polish Your Crystal Ball for Some Strategic
Planning
Part II: Managing a Business in the New World
Chapter 6: Managing Is Hard; Leading Is Even Harder
Chapter 7: Carrots and Sticks: The ABCs of Motivating
Employees
Chapter 8: Hiring and Firing: How to Get Good Employees and Keep
Them
Chapter 9: One for All and All for One: Building Teams That
Really Work
Part III: Money: What You Don''t Know Will Hurt You
Chapter 10: All You Ever Wanted to Know about Accounting
Chapter 11: Working Your Way through Financial Statements
Chapter 12: Deciphering the Mysteries of Financial Planning and
Analysis
Chapter 13: Understanding Stocks and Bonds
Chapter 14: It Takes Money to Make Money
Part IV: Marketing in the New World
Chapter 15: You Are Nothing without a Customer
Chapter 16: Getting Noticed with Advertising and Promotion
Chapter 17: Navigating the New World of Selling
Part V: Other Important Stuff
Chapter 18: Manufacturing and Distribution: It''s a Brave New
World
Chapter 19: The Ins and Outs of Risk Management
Chapter 20: In Business, Everything Is Negotiation
Chapter 21: Econ 101: The Basics of Economics
Part VI: The Part of Tens
Chapter 22: Ten Biggest Mistakes Managers Make
Chapter 23: Ten Effective Ways to Market Your Products and
Services
Chapter 24: Ten Or So Steps to Improve Your Cash Flow
Index.
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