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| 內容簡介： |
Timeandspace.Geneticsandrobotics.Educationandfashion.Possibilitieslimitedonlybyourimaginations.Thefutureisyourstocreate.CouldyoubetheLeonardodaVinciofourtimes?
Mostideasareincremental,quicklycopiedandsuffocatedbyconventions."Futureback"thinkingstartswithstretchingpossibilitiesthenmakesthemareality"nowforward".Thebestideasemergebyseeingwhateveryonehasseen,andthinkinglikenobodyelse.Newnessoccursinthemarginsnotthemainstream.Solutionsemergethroughpowerfulfusionsofthebestideasintopractical,usefulconcepts.Creativepeopleriseup.Visionaries,bordercrossersandgamechangers.Engageyourrightbrain,openyoureyes,thinkmoreholistically...intuitionrules.
FromAppletoBlackberry,GEtoGoogle,innovativecompaniesstandoutfromthecrowdnotsomuchfortheirexceptionalproducts,despitewhatonemightassume,butforthewaytheychallengeconventions,redefinemarkets,andchangeconsumerexpectations.Appledidn''tjustcreatetheiPod;itenvisionedthefutureofmusicandthenmadeaproducttoservicethatfuture.Andthesameholdstrueforeveryhighlyinnovativecompany.InCreativeGenius,PeterFiskpresentstentracksforinnovationandprovidesbusinessblueprintsformakingthatinnovationhappen.
CreativeGeniusisinspiredbytheimaginationandperspectiveofLeonardodaVinci,inordertodrivecreativity,designandinnovationinmoreradicalandpowerfulways.Itincludespracticaltoolsrangingfromscenarioplanningandcontextreframingtoacceleratedinnovationandmarketentry,plus50tracks,25tools,and50inspiringcasestudies.
CreativeGeniusis"thebestandlast"intheGeniusseriesbybestsellingauthorPeterFisk.OthersincludeBusinessGenius,MarketingGeniusandCustomerGenius.
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| 關於作者： |
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PeterFiskMiddlesex,UKisanexperiencedstrategistandmarketerwhohasspentmanyyearsworkingwithcompaniessuchasAmericanExpress,BritishAirways,Coca-Cola,andMicrosoft.Heisaninspiringandpopularspeakeronmarketingsubjects.
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