《Creative Genius - An Innovation Guide For Business Leaders, Border Crossers And Game Changers 9781841127897》 - 台灣·大書城 - Peter - Wiley

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『英文書』Creative Genius - An Innovation Guide For Business Leaders, Border Crossers And Game Changers 9781841127897

書城自編碼： 2089755
分類：簡體書→原版英文書
作者： Peter
國際書號(ISBN)： 9781841127897
出版社： Wiley
出版日期： 2011-01-01
版次： 1 印次： 1
頁數/字數： 386/
書度/開本： 48开釘裝：精装

售價：NT$ 1502

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內容簡介：

Timeandspace.Geneticsandrobotics.Educationandfashion.Possibilitieslimitedonlybyourimaginations.Thefutureisyourstocreate.CouldyoubetheLeonardodaVinciofourtimes?
Mostideasareincremental,quicklycopiedandsuffocatedbyconventions."Futureback"thinkingstartswithstretchingpossibilitiesthenmakesthemareality"nowforward".Thebestideasemergebyseeingwhateveryonehasseen,andthinkinglikenobodyelse.Newnessoccursinthemarginsnotthemainstream.Solutionsemergethroughpowerfulfusionsofthebestideasintopractical,usefulconcepts.Creativepeopleriseup.Visionaries,bordercrossersandgamechangers.Engageyourrightbrain,openyoureyes,thinkmoreholistically...intuitionrules.
FromAppletoBlackberry,GEtoGoogle,innovativecompaniesstandoutfromthecrowdnotsomuchfortheirexceptionalproducts,despitewhatonemightassume,butforthewaytheychallengeconventions,redefinemarkets,andchangeconsumerexpectations.Appledidn''tjustcreatetheiPod;itenvisionedthefutureofmusicandthenmadeaproducttoservicethatfuture.Andthesameholdstrueforeveryhighlyinnovativecompany.InCreativeGenius,PeterFiskpresentstentracksforinnovationandprovidesbusinessblueprintsformakingthatinnovationhappen.
CreativeGeniusisinspiredbytheimaginationandperspectiveofLeonardodaVinci,inordertodrivecreativity,designandinnovationinmoreradicalandpowerfulways.Itincludespracticaltoolsrangingfromscenarioplanningandcontextreframingtoacceleratedinnovationandmarketentry,plus50tracks,25tools,and50inspiringcasestudies.
CreativeGeniusis"thebestandlast"intheGeniusseriesbybestsellingauthorPeterFisk.OthersincludeBusinessGenius,MarketingGeniusandCustomerGenius.

關於作者：

PeterFiskMiddlesex,UKisanexperiencedstrategistandmarketerwhohasspentmanyyearsworkingwithcompaniessuchasAmericanExpress,BritishAirways,Coca-Cola,andMicrosoft.Heisaninspiringandpopularspeakeronmarketingsubjects.

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