Foreword. Introduction.
Part I History, Terminology, and Introductory
Remarks.
Chapter 1 Understanding Affiliate Marketing.
Chapter 2 Budget, Payments, and Related
Considerations.
Part II Month 1: Pre-Launch Research and
Analysis.
Chapter 3 Week 1: Perform Competitive Marketing
Analysis.
Chapter 4 Week 2: Understanding Tracking and
Reporting.
Chapter 5 Week 3: Evaluate Program Management
Options.
Chapter 6 Week 4: Finalize Payment Models and Cookie
Life.
Part III Month 2: Setting Your Affiliate Program
Up.
Chapter 7 Week 1: Develop Creative Inventory.
Chapter 8 Week 2: Data Feeds, Coupons, and
Plug-Ins.
Chapter 9 Week 3: Research and Develop Program
Policies.
Chapter 10 Week 4: Final Brushstrokes.
Part IV Month 3: Program Launch and Affiliate Program
Management.
Chapter 11 Week 1: Launch the Affiliate Program and
Recruit.
Chapter 12 Week 2: Plan Your Affiliate
Communication.
Chapter 13 Week 3: Program Management.
Chapter 14 Week 4: Affiliate Motivation.
Part V Month 4: Advanced Management and Analysis.
Chapter 15 Week 1: Study and Learn to Deal with Parasitism and
Problematic Affiliates.
Chapter 16 Week 2: Master Affiliate Program Analytics and
Optimization.
Chapter 17 Deadliest Mistakes to Avoid.
Chapter 18 Affiliate Program Promotion Ideas. Glossary
of Abbreviations. Index.
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