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Auser-friendlyguidetothetrickyartofshortsellingMostinvestingbooksfocusonwhentobuyandwhentosellstocks.Butoften,sellingshortsellingsharesofastockyoudon''tyetowninthehopeofbuyingitbackatalowerpricecanbeakeytoolforsurvivalinavolatilemarket.Sellingshortisaskillfewinvestorshavemastered.InsuchbestsellersasHowtoMakeMoneyinStocks,investingguruWilliamO''Neilhashelpedindividualinvestorsmasterthebasicprinciplesofsoundinvesting.Nowheintroducesordinaryinvestorstoshortselling.Filledwithsimple,straightforwardguidance,helpfulchartsandexamples,andaquick-takeshort-sellingchecklist,hereistherealknow-howreadersneedtosuccessfullyincorporateshortsellingintotheirinvestingstrategy.WilliamJ.O''NeilLosAngeles,CAhasdistinguishedhimselfasachampionoftheindividualinvestorbyprovidingtotheaverageinvestorinnovative,sound,andeffectivetoolsandmethodsnecessaryforinvestmentsuccess.HeistheauthorofthebestsellingHowtoMakeMoneyInStocks,amongotherinvestingguides,andaleadingproponentoftheCANSLIMsystemofinvesting,aswellasthefounderofInvestor''sBusinessDaily.
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WILLIAMJ.O''NEILhasdistinguishedhimselfasachampionoftheindividualinvestorbyprovidingthemwithinnovative,sound,andeffectivetoolsandmethodsnecessaryforinvestmentsuccess.Hisinvestmentbooks,includingthebestsellingHowtoMakeMoneyinStocksandTheSuccessfulInvestor,outlineindetailtheCANSLIMinvestmentresearchtoolsthatenabledMr.O''NeiltobuyhisownseatontheNewYorkStockExchangein1963andstarthisowninstitutionalinvestmentfirm,WilliamO''Neil+Co.,Incorporated,whichtodayservicesover500institutionalinvestmentorganizations.Thepublicationhedesignedandcreatedin1984,Investor''sBusinessDaily,bringssophisticatedstockmarketdatatotheinvestingmassesonadailybasis,anditsWebsite,investors.com,informsandeducatesindividualinvestorsonthebasicprinciplesofsoundinvesting.GILMORALES,a1981graduateofStanfordUniversity,beganhiscareerintheindustryasastockbrokerwithMerrillLynchin1991.HelatermovedtoPaineWebberin1994wherehequicklybecameoneofthatfirm''stopproducers,andwasrecruitedtojoinWilliamO''Neil+Co.,Inc.in1997byWilliamJ.O''Neilhimself.HecurrentlyservesasVicePresidentandChiefMarketStrategistatWilliamO''Neil+Co.,Inc.wherehealsofunctionsasaninternalportfoliomanagerresponsibleformanagingaportionofthefirm''sequityassets.
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Foreword.
PART 1. How and When to Sell Stocks Short.
Selling Short.
Sell Short in the Correct Market Environment.
What Goes Up Must Come Down.
How to Use the General market Averages.
What to Do with a Rally.
How Cycles Occur.
Examples of Failure-prone Bases.
Watch the Stocks as Well as the Market.
What to Sell Short.
Common Sense Should Prevail.
Examples of Climax Tops.
What Not to Sell Short.
Timing Your Short Sales.
Examples of 50-Day Moving Average Breaks.
Overhead Supply.
Examples of Overhead Supply.
Examples of Head Shoulders Tops.
How to Set a Price Limit.
When to Buy Back and Cover Your Short Sale.
Don''t Run with the Crowd.
Puts and Calls.
Short Interest Reporting.
Risk is Always Present.
Short Selling Checklist.
PART 2. the Anatomy of a Short Sale.
PART 3. Models of Greatest Short Sales.
Cisco Systems, Inc.
Lucent Technologies, inc.
Calpine Corp.
Yahoo!, Inc.
Broadcom Corp.
Certain-Teed Products Corp.
Loews Corp.
Redman Industries, Inc. Skyline Corp.
C-Cube Microsystems, Inc.
Additional Models of Greatest Short Sales.
Index.
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