『英文書』Book Yourself Solid：The Fastest, Easiest, And Most Reliable System For Getting More Clients Than You Can Handle Even If You Hate Marketing And Selling
Review
The author shares his original system for getting more clients by
following seven self-promotion strategies. You’ll gain the
confidence to authentically market yourself and your services and
tap into a bountiful supply of referrals. Realtor Magazine, July
2006
The author shares his original system for getting more clients
by following seven self-promotion strategies. You''ll gain the
confidence to authentically market yourself and your services and
tap into a bountiful supply of r
內容簡介：
The new edition of the bestselling business development
guide
Book Yourself Solid, Second Edition reveals why self-promotion is a
critical factor to success, giving you a unique perspective that
makes this guide much more than an ordinary "how to" manual for
getting more clients and raising a business profile.
Book Yourself Solid, Second Edition enables you to adopt the
right promotional perspective and provides the strategies,
techniques, and skills necessary to get more clients and increase
profits. Through verbal and written exercises, you''ll discover the
keys to developing a strong marketing plan and brand image.
Features unique, personalized, updated social media marketing
strategies for service professionals
Provides new pricing models and sales strategies for simpler
selling
Delivers fresh networking and outreach strategies guaranteed to
take only minutes a day
Offers new solid product launch strategies and tactics for creating
instant awareness
Author a New York Times bestseller, TV personality, and highly
recognized professional speaker
Get the proven tools you can put into effect today with Book
Yourself Solid, Second Edition, and watch your business grow
exponentially!
關於作者：
Michael Port is also author of Beyond Booked Solid. He′s been
called a "marketing guru" by the Wall Street Journal and is a
renowned public speaker. A slightly irreverent, sometimes funny,
knowledgeable, compassionate, and passionate performer, Michael
hits his mark every time and leaves his audiences, readers, and
clients a little smarter, much more alive and thinking a heck of a
lot bigger about who they are and what they offer the world. See
videos and read his blog at MichaelPort.com.
目錄：
Foreword by Tim Sanders.
Acknowledgments.
Author''s Note.
Preface.
MODULE ONE Your Foundation.
Chapter 1 The Red Velvet Rope Policy.
Chapter 2 Why People Buy What You''re Selling.
Chapter 3 Develop a Personal Brand.
Chapter 4 How to Talk About What You Do.
MODULE TWO Building Trust and Credibility.
Chapter 5 Who Knows What You Know and Do They Like You?
Chapter 6 The Book Yourself Solid Sales Cycle Process.
Chapter 7 The Power of Information Products.
MODULE THREE Simple Selling and Perfect Pricing.
Chapter 8 Perfect Pricing.
Chapter 9 Super Simple Selling.
MODULE FOUR The Book Yourself Solid 7 Core Self-Promotion
Strategies.
Chapter 10 The Book Yourself Solid Networking Strategy.
Chapter 11 The Book Yourself Solid Direct Outreach Strategy.
Chapter 12 The Book Yourself Solid Referral Strategy.
Chapter 13 The Book Yourself Solid Keep-in-Touch Strategy.
Chapter 14 The Book Yourself Solid Speaking Strategy.
Chapter 15 The Book Yourself Solid Writing Strategy.
Chapter 16 The Book Yourself Solid Web Strategy.
Part 1: Designing Your Website.
Part 2: Getting Visitors To Your Website.
Part 3: Building a Social Media Platform.
Final Thoughts.
References.
How to Reach Michael Port.
About the Author.
Index.
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