Learn web analytics the right way with this unique, thoroughly
modern guide to today''s web analytics challenges and opportunities.
Written by an in-the-trenches practitioner, this book goes beyond
concepts and definitions to challenge prevalent thinking about the
field and provide a step-by-step guide to implementing a successful
web analytics strategy.
Web analytics expert Avinash Kaushik, in his thought-provoking
style, debunks leading myths and leads you on a path to gaining
actionabl