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In2008,HowardSchultz,thepresidentandchairmanofStarbucks,madetheunprecedenteddecisiontoreturnastheCEOeightyearsafterhesteppeddownfromdailyoversightofthecompanyandbecamechairman.ConcernedthatStarbuckshadlostitsway,Schultzwasdeterminedtohelpitreturntoitscorevaluesandrestorenotonlyitsfinancialhealth,butalsoitssoul.InOnward,hesharestheremarkablestoryofhisreturnandthecompany''songoingtransformationunderhisleadership,revealinghow,duringoneofthemosttumultuouseconomictimesinhistory,Starbucksagainachievedprofitabilityandsustainabilitywithoutsacrificinghumanity.Offeringreadersasnapshotofamomentinhistorythatleftnocompanyunscathed,thebookzoomsintoshow,inrivetingdetail,howonecompanystruggledandrecreateditselfinthemidstofitall.Thefastpacednarrativeisdrivenbyday-to-daytensionasconflictsariseandletsreadersintoSchultz''spsycheashecomestotermswithhislimitationsandevolvingleadershipstyle.Onwardisacompelling,candidnarrativedocumentingthematuringofabrandaswellasabusinessman.OnwardrepresentsSchultz''scentralleadershipphilosophy:It''snotjustaboutwinning,buttherightwaytowin.Ultimately,hegivesreaderswhathestrivestodelivereveryday--asenseofhopethat,nomatterhowtoughtimesget,thefuturecanbejustasormoresuccessfulthanthepast,whateveronedefinessuccesstobe.
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| 關於作者： |
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HowardSchultzischairman,president,andchiefexecutiveofficerofStarbucksCoffeeCompany.HowardmovedtoSeattlefromhisnativeNewYorkandjoinedthecompanyin1982asdirectorofoperationsandmarketingwhenStarbuckshadonlyfourstores.Hehasbeenrecognizedextensivelyforhispassion,leadership,andeffortstostrengthencommunities,withhonorsincludingtheHoratioAlgerAwardforthosewhohaveovercomeadversitytoachievesuccess;theRev.TheodoreM.HesburghAwardforBusinessEthicsgivenbyNotreDameUniversity′sMendozaCollegeofBusiness;theBotwinickPrizeinBusinessEthicsfromColumbiaBusinessSchool;andthefirsteverJohnWoodenGlobalLeadershipAwardfromUCLAAndersonSchoolofManagement.HehasalsobeenincludedinTimemagazine′s"Time100,"alistofthemostinfluentialpeopleintheworld.Howardandhiswife,Sheri,liveinSeattleandhavetwochildren.TheStarbucksFoundationandtheCUPFundAllofHowardSchultz′sproceedsfromthesaleofthisbookwillbedonatedtotheStarbucksFoundation,foundedin1997tosupportthecompany′scommitmenttocommunity;andtheCUPFund,foundedbypartnersemployeestoprovidefinancialrelieftopartnersfacingemergencysituationsthathaveunexpectedlyimpactedtheirlife.JoanneGordonisaformerForbeswriterwhohasspentmorethanadecadeprofilingcompaniesandbusinessleadersfornumerouspublications.Shehaswrittenfivepreviousbooks.
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