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『英文書』Resonate: Present Visual Stories That Transform Audiences 9780470632017

書城自編碼: 2089592
分類: 簡體書→原版英文書
作者: Nancy
國際書號(ISBN): 9780470632017
出版社: Wiley
出版日期: 2010-09-01
版次: 1 印次: 1
頁數/字數: 248/
書度/開本: 大32开 釘裝: 平装

售價:NT$ 1502

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內容簡介:
Presentations are meant to inform, inspire, and persuade
audiences. So why then do so many audiences leave feeling like
they''ve wasted their time? All too often, presentations don''t
resonate with the audience and move them to transformative
action.
Just as the author''s first book helped presenters become visual
communicators, Resonate helps you make a strong connection with
your audience and lead them to purposeful action. The author''s
approach is simple: building a presentation today is a bit like
writing a documentary. Using this approach, you''ll convey your
content with passion, persuasion, and impact.
˙Author has a proven track record, including having created the
slides in Al Gore''s Oscar-winning An Inconvenient Truth
˙Focuses on content development methodologies that are not only
fundamental but will move people to action
˙Upends the usual paradigm by making the audience the hero and
the presenter the mentor
˙Shows how to use story techniques of conflict and
resolution
Presentations don''t have to be boring ordeals. You can make them
fun, exciting, and full of meaning. Leave your audiences energized
and ready to take action with Resonate.
關於作者:
Since1988,NANCYDUARTE''saward-winningfirmhascreatedoveraquarterofamillionpresentationsthathaveshapedtheperceptionoftheworld''sleadingbrandsandthoughtleaders.DuarteDesignisoneofthelargestdesignfirmsandwoman-ownedbusinessesinSiliconValley,anditsclientsinclude:Adobe,Chick-fil-A,Cisco,Citrix,FoodNetwork,Facebook,GE,Google,AlGore,HP,KaiserPermanente,McAfee,Microsoft,Nokia,Qualcomm,TED,andTwitter.

 

 

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