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| 內容簡介： |
Here is the superbly illustrated survey of one of the foremost
architecture firms at work in the world today. SHoP, a prominent
New York-based architecture firm, is currently at work on numerous
projects across the globe; its clients include the United Colours
of Benetton, Virgin Atlantic, Google, Goldman Sachs and the City of
New York; its work has won numerous awards - including the American
National Design Award for Architecture in 2009 - and is in the
permanent collection of The Museum of Modern Art. This book reveals
how SHoP did not achieve such success by kow-towing to tradition.
The partners look outside the profession for inspiration and ideas,
in both their buildings and their business model, keeping in line
with their mission to create real-world architecture that considers
how design, finance and technology can work together. This volume
explores six of the firms ideologies practice, typology, politics,
finances, sustainability and technology based on six major projects
as well as thirty smaller ones. This book s organization will allow
readers both to see and better understand the firms work and
business strategies, as well as provide ideas to improve their own
building projects.
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