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| 內容簡介： |
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Agreatintroductionforretailstudents,thisbookoffersauser-friendlyreferenceguidetoallaspectsofvisualmerchandisingandcoversbothwindowdressingandin-storeareas.Usingexamplesfromarangeofshops,fromfashionemporiatosmalloutlets,thebookofferspracticaladviceonthesubject,supportedbyhintsandtipsfromestablishedvisualmerchandisers.Itrevealsthesecretsoftheirtoolkitandinformationontheuseofmannequins,thelatesttechnologyandhowtoconstructandsourceprops,andexplainsthepsychologybehindshoppingandbuyerbehaviour.Presentedthroughcolourphotographs,diagramsoffloorlayoutsandstorecasestudies,andincludinginvaluableinformationsuchasaglossaryoftermsusedintheindustry,VisualMerchandisingisanessentialhandbookforanyoneworkinginandlearningaboutthisexcitingarea.Thisrevisededitioncontainsfournewcasestudiesandextensivelyrevisedandupdatedimages.
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| 關於作者： |
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TonyMorganteachesVisualMerchandisingattheLondonCollegeofFashionandalsoatPhilipGreen''sArcadiaFashionAcademy.HeworkedasHeadofVisualMerchandisingatSelfridgesfor18years,wherehetravelledtheworldexaminingtheirdifferentstoreconcepts.HeistheauthorofWindowDisplay:NewVisualMerchandising.
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