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內容簡介: |
Cut and Fold Techniques for Promotional Materials is a unique
collection of over 40 attention-grabbing cut-and-fold designs that
when printed and illustrated form memorable give-aways to promote
and advertise services and products. The book provides a one-stop
source for novelty promotional materials, many appearing in print
for the first time. Some designs are interactive toys that turn
inside out or reveal hidden faces when played with, others are more
practical, offering ingenious ways to fold-up letters, brochures
and posters, or to create novelty envelopes and leaflets. All the
designs will enhance a message or presentation, grabbing attention
in ways that simple printing can never achieve. Following the
elegant, easy-to-follow style of Paul Jackson''s other titles for
Laurence King, Cut and Fold Techniques for Promotional Materials is
an essential resource for marketing professionals and design
students, and an inspirational guide to anyone looking to enhance
the presentation of their product or service.
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關於作者: |
Paul Jackson is the author of over 30 books on paper arts and
crafts. He has taught the techniques of folding on more than 150
university level design courses in the UK, Germany, Belgium, the
US, Canada and Israel and been a ''folding consultant'' for companies
such as Nike and Siemens.
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