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| 內容簡介： |
Quality of design has been an indispensable component of
successful sales strategies since time immemorial, and has only
gained in importance in the age of internet sales. Retail shopping
must be fun and passionately celebrated as an emotional experience.
Since one trend chases the next, design must display sustainability
and flexibility or to precisely feature the current
collection.Whether it be urban outdoor, street fashion,
prêt-à-porter or haute-couture, the task is to provide the perfect
stage for each fashion trend and to address the right target group.
After a short historical essay, this volume shows how goods are
successfully displayed today. The spectrum ranges from strident
designer shops to elegant boutiques, to prestigious flagship
stores. Every design in this book is tailored to its task.
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