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| 內容簡介： |
Colour is a powerful selling tool. It is the first thing to
catch the consumer s eye in the shop window. Get the colour choice
wrong and an entire range can stay on the racks. So, how do colours
arrive on the catwalk or the sales floor and why do different
companies choose similar colours each season? In this book, Kate
Scully and Debra Johnston Cobb look at how the industry has
developed and how it works. They look at the skills a colour
forecaster employs to draw a colour palette together, as well as
colour theory and other factors. With informative timelines and
illustrated examples, this book breaks down the forecasting process
and explains the combination of research and intuitive skills that
a successful designer or forecaster needs.
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