新書推薦：
《
农为邦本——农业历史与传统中国
》
售價：NT$
340.0
《
小麦文明：“黄金石油”争夺战
》
售價：NT$
445.0
《
悬壶杂记全集：老中医多年临证经验总结（套装3册） 中医医案诊疗思路和处方药应用
》
售價：NT$
614.0
《
无法忍受谎言的人：一个调查记者的三十年
》
售價：NT$
290.0
《
战争社会学专论
》
售價：NT$
540.0
《
剑桥意大利戏剧史（剑桥世界戏剧史译丛）
》
售價：NT$
740.0
《
教育何用：重估教育的价值
》
售價：NT$
299.0
《
理想城市：环境与诗性
》
售價：NT$
390.0
|
| 內容簡介： |
英语学习的终极目标不是为了习得语言本身，而是培养与西方人进行有效沟通的能力。《大学英语拓展课程系列·跨文化交际技巧：如何跟西方人打交道（教师用书）》不仅有利于夯实学生的听、说、读、写基本功，更有利于学生养成良好的跨文化交际习惯，掌握有效的跨文化交际技巧，熟识西方文化的方方面面。通过中西方案例分析、课堂讨论、来信求助、专家释疑等新颖、活泼的实战演练形式，本教程不仅能持续吸引学生的注意力，更能最大限度地调动学生的参与度，真正做到在做中学。
教师用书对课堂教学步骤进行了详尽的指导，并提供了所有练习的参考答案。
|
| 目錄：
|
Unit1
LanguageTools:
SuggestingPossibilities
Encounter:
TheTaxi
InterculturalCommunicationReading:
InterculturalCommunicationandUnderstandingWesterners
LettertoFran:
NotEating
Fran''sResponse:
NotEating
CultureDifferenceReading:
IndividualistandCollectivistCultures
Unit2
LanguageTools:
DifferentDegreesofProbability
Encounter:
TheGift
lnterculturalCommunicationReading:
InterpretingWhatForeignersMean
LettertoFran:
AHelpingHand
Fran''sResponse:
AHelpingHand
CultureDifferenceReading:
PublicandPrivateBehavior
Unit3
LanguageTools:
MakingandQualifyingGeneralizations
Encounter:
Mistakes
InterculturalCommunicationReading:
GeneralizationsandStereotypes
LettertoFran:
WhoPays?
Fran''sResponse:
WhoPays?
CultureDifferenceReading:
DifferenceinRankandPower
Unit4
LanguageTools:
FeelingsandPartsofSpeech
Encounter:
TheInvitation
InterculturalCommunicationReading:
StressinInterculturalEncounters
LettertoFran:
TheShopper
Fran''sResponse:
TheShopper
CultureDifferenceReading:
WesternCommunicationStyles
Unit5
LanguageTools:
AskingPersonalQuestions
Encounter:
LivingTogether
InterculturalCommunicationReading:
……
Unit6
Unit7
Unit8
Unit9
Unit10
|
| 內容試閱：
|
AnotherreflectionofloosenesscanbeseeninWesternadvertising，especiallyintheUnitedStates.Americanadsfrequentlytrytosellproductsbyencouragingcustomerstotrytobedifferentfromeveryoneelse，usingsloganslike"Beyourself!"and"Doyourownthing!"ThisreflectsthefactthatAmericans，andotherWesterners，tendtofeelitisagoodthingtobedifferentfromotherpeople，andperhapsevenbadtobea"conformist"-someonewhoconformstothenormsofsociety.
Oneinterestingdifferencebetweenlooseandtightculturesliesinpeople''sideasaboutwhatconstitutesgoodlanguageuse.Tighterculturestendtovalueasteryoftheirlanguagetradition，whereaslooseculturesseemtovaluereativityandsurprise.ThispointisillustratedbytheChineseviewtowardusef"setphrases"（chengyu）.Chinesetendtorespectpeoplewhohavememorizedbroadrangeof"setphrases"andcanusethemappropriately（intraditionallyacceptableways）inspeakingandwriting.Incontrast，Westernersoftenconsidertheuseofoldsayingstobetrite;theyhavemorerespectforpeoplewhocancombinewordsinnewandcleverways，oruseoldexpressionsinnewways.
Obviously，itisnotsafetoassumethatallWesternersorWesternsocietiesreequallyloose.Likewise，itisnotsafetoassumethatallcollectivistculturesareequallytight.（Forexample，Thaicultureismuchlooserthanjapaneseculture，eventhoughbothculturesarecollectivist.）However，itissafetogeneralizethatWesternculturestendtobelooserthanChineseculture.ThismaycausesomedifficultyforChinesewhotrytounderstandWesternersbecauseChinesemayexpectWesternerstobemoreuniformintheirbeliefs，values，andideasthanisinfactthecase.Onmanyimportantsocialissuesandideas（suchasstandardsforsexualbehavior），WesternsocietieshavealowerdegreeofconsensusthanChinesesocietydoes.Furthermore，whileWesternersmaydisagreeviolentlywitheachotheroversuchissues，theytendtoberelativelycomfortablelivinginasocietywherethereisdisagreementovertheseissues.
……
|
|
購物車/收銀台(0) | 在線留言板
| 付款方式
| 聯絡我們
| 運費計算
| 幫助中心 |
加入書簽
HOME
新書上架
