Widely acclaimed for its perceptive insights into the
management of companies operating in an international environment,
"Managing Across Borders" has established itself as a landmark
book. Bartlett and Ghoshal describe the emergence of a
revolutionary corporate form - the transnational - and reveal how
the nature of the global competitive game has fundamentally
changed."Highly readable! Valuable lessons for companies in a wide
range of industries and sizes-indeed, almost any organization
operating several different businesses across borders." - "The
Financial Times". "A fascinating book! The conclusions certainly
break away from the perceived wisdom about the factors needed for
success in global markets." - "Management Today". ""Managing Across
Borders" makes clear that success in global strategy is as much a
function of the ability to organize and manage as it is the ability
to create a sound strategy. Bartlett and Ghoshal make an important
and highly practical contribution in a book that represents the
leading edge of thinking on this important subject." - Michael
E.Porter, Bishop William Lawrence University Professor, Harvard
Business School, and author of "Competitive Strategy". Christopher
Bartlett is the Daewoo Professor of Business Administration and
Chair of the Program for Global Leadership at Harvard Business
School. Sumantra Ghoshal is Professor of Strategic and
International Management at the London Business School.
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