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內容簡介: |
Great entrepreneurs don t take risks. They manage them. If
you need the best practices and ideas for launching new ventures
but don t have time to find them this book is for you. Here are
nine inspiring and useful perspectives, all in one place. This
collection of HBR articles will help you: zero in on your most
promising prospects; set a clear direction for your start-up; test
and revise your assumptions along the way; tackle risks that could
sabotage your efforts; carve out opportunities in emerging markets;
launch a start-up within your company; and, hand over the reins
when it s time.
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目錄:
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Beating the Odds When You Launch a
New Venture
Finding Competitive Advantage in Adversity
The Questions Every Entrepreneur Must Answer
Making Social Ventures Work
The Global Entrepreneur
Giving Up the CEO Seat
The Founder''s Dilemma
Why Entrepreneurs Don''t Scale
Meeting the Challenge of Corporate
Entrepreneurship
Index
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