Even world-class companies, with powerful and proven business
models, eventually discover limits to growth. That’s what makes
emerging high-growth industries so attractive. With no proven
formula for making a profit, these industries represent huge
opportunities for the companies that are fast enough and smart
enough to capture them first. But building tomorrow’s businesses
while simultaneously sustaining excellence in today’s demands a
delicate balance. It is a mandatory quest, but one that is fraught
with contradiction and paradox. Until now, there has been little
practical guidance. Based on an in-depth, multiyear research study
of innovative initiatives at ten large corporations, Vijay
Govindarajan and Chris Trimble identify three central challenges:
forgetting yesterday’s successful processes and practices;
borrowing selected resources from the core business; and learning
how the new business can succeed. The authors make recommendations
regarding staffing, leadership roles, reporting relationships,
process design, planning, performance assessment, incentives,
cultural norms, and much more. Breakthrough growth opportunities
can make or break companies and careers. Forget, Borrow, Learn is
every leader’s guide to execution in unexplored territory.
關於作者：
Vijay Govindarajan is the Earl C Daum 1924 Professor of
International Business and the Founding Director of the William F.
Achtmeyer Center for Global Leadership at the Tuck School of
Business at Dartmouth College. He is a well-known strategy expert
and was rated among the Top Five Executive Coaches on Strategy in
the October 2003 issue of Forbes magazine. Chris Trimble is on the
Faculty at the Tuck School of Business with expertise in strategic
innovation and is the Executive Director of the William F.
Achtmeyer Center for Global Leadership.
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